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Category Archives: Marketing Strategy

22 Feb

Trends that will reshape content marketing

By: Galina Karine Quality content and content marketing Quality content proves that consumers are paying attention to the things they care about. It focuses on any consumer’s actions, and based on quality content, the foundations of content marketing lie. In comparison, content marketing is a long-term strategy to build a strong and trustworthy relationship with […]

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02 Jan

Marketing Tips That Work For A Waste Business

Today the market potential for waste management has reached super-high limits. The global consumer goods market alone is estimated to be worth nearly $1.3 trillion (2019), according to Statista. Ultra-consumerism has created major threats to the Earth’s environment and its natural resources. The current situation has also produced more potential for waste businesses. The key […]

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28 Nov

Video Marketing Technology: How To Improve Your Results

Technology has changed the world and will continue to do so as time carries on. What makes the technology even more powerful is when you combine it with any type of unique marketing tactic. Take video marketing for example. Video marketing is the process of using videos for marketing your online or offline business. The […]

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26 Oct

5 Strategies To Increase Your Brand Awareness Using Social Media

Brand awareness is quite important for businesses to get more exposure, but social media brand awareness might be even more crucial in the time when most potential customers spend time on social media platforms. Luckily, it’s relatively easy to build brand awareness through social media by using well-known techniques for this. Hence, here are the […]

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10 Sep

10 Content Writing Strategies to Boost Your Organic Traffic

The amount of organic traffic greatly depends on the quality of the content you publish. The more value you provide to the reader, and the more precisely you follow Google’s best practices, the more users you attract to your website. In fact, you don’t have to be a professional writer to create good content. You […]

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27 Aug

Why is Marketing Research Important for the New App Development?

Description: Even the most incredible app ideas are bound to fail without proper marketing research. Any serious app development team needs to understand the market trends, consumer needs, and the strategies that the competitors are using. Your mobile app needs to get out there when it’s complete and ready to compete effectively and satisfy the […]

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15 Jan

Marketing Plan For Web-Based ERP Software

PRINCIPLES OF MARKETING Sample Marketing Plan For Web-Based ERP Software By STANDING Tech Research Team / 2015 For Education Purposes Only Table of Contents 1.0 Introduction. 1.1 Goals and Objectives. 1.1.1 Company Goals and Objectives. 1.1.2 Marketing Goals and Objectives. 2.0 Situation Analysis. 2.1 Market Description. 2.1.1 Segment 1: Open Source ERP for developers. 2.1.2 […]

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14 Jan

Click-only business in the highly competitive sector of the market

Click-only or pure-click business can be described as new company that conducting business digitally via Internet (online) by using e-commerce system without physical existence as firm (Philip Kotler and Kevin Keller, 2008 p.434) while click-and-mortar or click-and-brick business can be described as company that added new channel for marketing by using e-commerce or nay other […]

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14 Jan

Narrowcasting, Nontraditional advertising, and Innovative media technologies

Narrowcasting “Narrowcasting refers to broadcasting to a very narrow range of audience” (Franck Legendre et al., 2008, p.1) from this definition, it’s a communication for limited audience that interested to receive information from a specific source, it includes all media that can be restricted for limited subscribers, by other words, narrowcasting media not broadcasting to […]

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14 Jan

Affect on Internet on price considerations for: Airlines, Hotel Reservation, Book Sales

Internet changed more aspects in our life; communication, education, shopping, reading, and many other personal hobbies that came with internet, marketing is also changed, the marketplace changed to market-space (Tapscott Don, 2000), the space that holds infinite different things that everybody can surf it at any time, limitations were also changed; for buying an item […]

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