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Category Archives: Marketing Strategy

26 Oct

5 Strategies To Increase Your Brand Awareness Using Social Media

Brand awareness is quite important for businesses to get more exposure, but social media brand awareness might be even more crucial in the time when most potential customers spend time on social media platforms. Luckily, it’s relatively easy to build brand awareness through social media by using well-known techniques for this. Hence, here are the […]

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10 Sep

10 Content Writing Strategies to Boost Your Organic Traffic

The amount of organic traffic greatly depends on the quality of the content you publish. The more value you provide to the reader, and the more precisely you follow Google’s best practices, the more users you attract to your website. In fact, you don’t have to be a professional writer to create good content. You […]

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27 Aug

Why is Marketing Research Important for the New App Development?

Description: Even the most incredible app ideas are bound to fail without proper marketing research. Any serious app development team needs to understand the market trends, consumer needs, and the strategies that the competitors are using. Your mobile app needs to get out there when it’s complete and ready to compete effectively and satisfy the […]

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15 Jan

Marketing Plan For Web-Based ERP Software

PRINCIPLES OF MARKETING Sample Marketing Plan For Web-Based ERP Software By STANDING Tech Research Team / 2015 For Education Purposes Only Table of Contents 1.0 Introduction. 1.1 Goals and Objectives. 1.1.1 Company Goals and Objectives. 1.1.2 Marketing Goals and Objectives. 2.0 Situation Analysis. 2.1 Market Description. 2.1.1 Segment 1: Open Source ERP for developers. 2.1.2 […]

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14 Jan

Click-only business in the highly competitive sector of the market

Click-only or pure-click business can be described as new company that conducting business digitally via Internet (online) by using e-commerce system without physical existence as firm (Philip Kotler and Kevin Keller, 2008 p.434) while click-and-mortar or click-and-brick business can be described as company that added new channel for marketing by using e-commerce or nay other […]

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14 Jan

Narrowcasting, Nontraditional advertising, and Innovative media technologies

Narrowcasting “Narrowcasting refers to broadcasting to a very narrow range of audience” (Franck Legendre et al., 2008, p.1) from this definition, it’s a communication for limited audience that interested to receive information from a specific source, it includes all media that can be restricted for limited subscribers, by other words, narrowcasting media not broadcasting to […]

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14 Jan

Affect on Internet on price considerations for: Airlines, Hotel Reservation, Book Sales

Internet changed more aspects in our life; communication, education, shopping, reading, and many other personal hobbies that came with internet, marketing is also changed, the marketplace changed to market-space (Tapscott Don, 2000), the space that holds infinite different things that everybody can surf it at any time, limitations were also changed; for buying an item […]

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14 Jan

Value of branding for both the buyer and the seller

 “Brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association, 2011) the same definition is also valid for describing trade-mark as stated by same author: trade-mark is legal term of brand. Usually, every company must register and […]

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14 Jan

Marketing Strategy: Segmentation

Segmentation is the way that large markets can be divided to smaller segments Kotler & Armstrong (2008, p. 185) so that each segments became a target market for offering a customized product that can be identified by customers according to their needs and wants, for example: dividing the market according to ages of customers require […]

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14 Jan

Marketing Strategy : Customer Orientation Vs Competitor Orientation

Competition is the usual behavior that occurs between two or more parties, in business, competition is the way that such company provides better value to its products so that it became more popular than other companies. Customers usually choosing best products in the market, in regard to customer satisfaction, “the business unit should set up […]

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