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26 Oct

5 Strategies To Increase Your Brand Awareness Using Social Media

Brand awareness is quite important for businesses to get more exposure, but social media brand awareness might be even more crucial in the time when most potential customers spend time on social media platforms. Luckily, it’s relatively easy to build brand awareness through social media by using well-known techniques for this. Hence, here are the […]

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14 Jan

Value of branding for both the buyer and the seller

 “Brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association, 2011) the same definition is also valid for describing trade-mark as stated by same author: trade-mark is legal term of brand. Usually, every company must register and […]

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