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Category Archives: Marketing Concepts

10 Sep

10 Content Writing Strategies to Boost Your Organic Traffic

The amount of organic traffic greatly depends on the quality of the content you publish. The more value you provide to the reader, and the more precisely you follow Google’s best practices, the more users you attract to your website. In fact, you don’t have to be a professional writer to create good content. You […]

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27 Aug

Why is Marketing Research Important for the New App Development?

Description: Even the most incredible app ideas are bound to fail without proper marketing research. Any serious app development team needs to understand the market trends, consumer needs, and the strategies that the competitors are using. Your mobile app needs to get out there when it’s complete and ready to compete effectively and satisfy the […]

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How Digital Marketing Personalization Can Improve Your Sales
19 Jun

How Digital Marketing Personalization Can Improve Your Sales

By: Aron Swain Date: 19-Jun-2020 Source: https://miro.medium.com/max/3200/0*f-YBCfsCVkm9meEK  People naturally won’t receive a message, except they feel it was designed specifically for them. This statement is true in personal conversations and also in digital marketing. It is also why businesses are very mindful of making sure that all their digital marketing moves are optimized so that […]

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15 Jan

Marketing Plan For Web-Based ERP Software

PRINCIPLES OF MARKETING Sample Marketing Plan For Web-Based ERP Software By STANDING Tech Research Team / 2015 For Education Purposes Only Table of Contents 1.0 Introduction. 1.1 Goals and Objectives. 1.1.1 Company Goals and Objectives. 1.1.2 Marketing Goals and Objectives. 2.0 Situation Analysis. 2.1 Market Description. 2.1.1 Segment 1: Open Source ERP for developers. 2.1.2 […]

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14 Jan

Click-only business in the highly competitive sector of the market

Click-only or pure-click business can be described as new company that conducting business digitally via Internet (online) by using e-commerce system without physical existence as firm (Philip Kotler and Kevin Keller, 2008 p.434) while click-and-mortar or click-and-brick business can be described as company that added new channel for marketing by using e-commerce or nay other […]

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14 Jan

Narrowcasting, Nontraditional advertising, and Innovative media technologies

Narrowcasting “Narrowcasting refers to broadcasting to a very narrow range of audience” (Franck Legendre et al., 2008, p.1) from this definition, it’s a communication for limited audience that interested to receive information from a specific source, it includes all media that can be restricted for limited subscribers, by other words, narrowcasting media not broadcasting to […]

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14 Jan

Affect on Internet on price considerations for: Airlines, Hotel Reservation, Book Sales

Internet changed more aspects in our life; communication, education, shopping, reading, and many other personal hobbies that came with internet, marketing is also changed, the marketplace changed to market-space (Tapscott Don, 2000), the space that holds infinite different things that everybody can surf it at any time, limitations were also changed; for buying an item […]

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14 Jan

Value of branding for both the buyer and the seller

 “Brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association, 2011) the same definition is also valid for describing trade-mark as stated by same author: trade-mark is legal term of brand. Usually, every company must register and […]

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14 Jan

Marketing Strategy: Segmentation

Segmentation is the way that large markets can be divided to smaller segments Kotler & Armstrong (2008, p. 185) so that each segments became a target market for offering a customized product that can be identified by customers according to their needs and wants, for example: dividing the market according to ages of customers require […]

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