Today the market potential for waste management has reached super-high limits. The global consumer goods market alone is estimated to be worth nearly $1.3 trillion (2019), according to Statista. Ultra-consumerism has created major threats to the Earth’s environment and its natural resources.
The current situation has also produced more potential for waste businesses. The key goal is to inform the public about how to manage waste and how to minimize carbon emissions. It’s critical to develop an effective marketing strategy to make your waste business more visible. The goal is to market your business while increasing awareness about environmental issues. I’d like to share some effective marketing tips that I’ve discovered.
Tip #1: Focus on a Specialization
Make sure to focus on a particular niche to help grow your waste business. In fact, waste management is a highly-regulated industry.
Thus, the process of offering services to various kinds of clients is quite complex and costly. A better approach is to focus on a certain market and become an industry expert.
Tip #2: Strengthen Your Brand with Quality Content
Content, including updated recycling statistics, can strengthen your brand, while bad content could ruin your company’s reputation. Thus, it’s critical to provide high-quality content to create engaging content that will increase brand awareness.
Here are some helpful tools:
This includes a professional team of writers who can write quality and SEO-friendly content on any topic. They can even add their client’s voice.
Their writing team can help develop ideas that can make more appealing content.
This tool can help to determine which type of content is trending in the waste management industry. That info can help you to adjust to the latest market changes.
This is a critical tool for proof-reading in-house content before publishing. It helps to fix any spelling and grammar issues.
A picture is worth a thousand words. Visuals can help your audience to better understand your content. Canya is a helpful tool for creating interesting designs for any function.
Tip #3: Make Education a Top Priority
Many people in the general public should probably know more about waste management and recycling than they do. For example, the United States’ recycling rate in 2018 was only about one-third, according to the Environmental Protection Agency.
This provides a great opportunity for waste businesses to educate consumers and boost revenue. It’s important to reach out to the local community. Some options include:
- Teach how to dispose of used motor oil
- Offer spring cleaning tips.
- Hold a recycling workshop.
- Offer a discounted disposal day
These options provide an excellent way to inform the public about your company’s services, while also educating them about how to recycle and dispose of household hazardous waste (HHW) properly.
Tip #4: Create a Marketing Strategy
There are different ones that can be effective in the waste management market, including the following:
You can tailor your marketing towards one of the several customer groups and kinds of waste they create. For example, there are several services that your company can offer for residences and businesses.
You can also pick from different business groups to determine how to handle their needs for waste management. It’s important for your company to be aware of industry developments like new hazardous wastes and changes in current environmental laws.
It involves finding new ways to conduct waste collection. This includes creating new collection bags at local stores, so it’s easier for residences to get HHW picked up.
This includes a profit-driving approach for residential and commercial clients. There’s more flexibility when there’s minimum local competition.
Another factor is money earned from selling recycled materials, and sales from energy production. This helps to boost profits while lowering collection costs.
The waste management industry shouldn’t just focus on services offered but also how it helps the environment. Marketing strategies that encourage people to think green can share how your company is achieving that goal.
How to Develop an Effective Marketing Strategy (video)
Tip #5: Learn Your Target Market
It’s critical to know your “customer profile,” which is a typical potential customer of your company. Learn your audience so you can tailor your content to them.
Here are some examples. Your target market might be people who are concerned about the local environment. Possible clients could also be owners of successful businesses who want to properly dispose of bulk hazardous waste.
When you focus on your content’s audience, this will make it easier for them to read. You can also include some key themes that interest your potential customers. It will then be easier to connect with them and create long-term partnerships.
Ensure that the steps your potential customers take while checking out what your business has to offer are constructive, interesting and call for a reaction because, as an innovative master’s degree in visual design and communication makes it perfectly clear, each reaction is usually followed by trade or exchange.
Tip #6: Add Hashtags to Marketing Content
The first internet relay chat (IRC)-inspired Twitter hashtag was created in August 2007, according to Social Media Week. Today it’s an effective way to market your waste business through social platforms like Twitter, Instagram, and Pinterest. Some waste management-focused hashtags include:
You can use software and tools designed for social media marketing to generate and determine commonly-used hashtags.
Tip #7: Interact with Customers through Social Media
The popularity of social media has spiked in recent years. In fact, about 80% of the United States’ population (2019) has at least one social account, according to Statista. It’s possible for businesses like recycling companies to achieve some success through social media.
In fact, it’s one of the best ways you can inform customers about service interruptions, new offerings, and referral promotions.
Picking Social Platforms
Some waste businesses have focused less on platforms like Facebook, Twitter, and Instagram, and invested more in video-sharing platforms like Google-owned YouTube. This less traditional approach to social media marketing can be a game-changer and your YouTube channel’s Views, Shares, and Subscriptions to skyrocket.
One of the main benefits of social media is it helps to build trust with clients and especially in tough times like the COVID-19 pandemic. In fact, waste businesses can help customers get through challenging times like natural disasters.
How to Make Good Videos for YouTube (video)
Tip #8: Maintain a Marketing Budget
This can help to avoid over-spending on marketing costs and boosting profit margins. Make sure to review your company’s monthly expenses to determine how much you can realistically afford to spend on online marketing, for example.
Meanwhile, you should still keep in mind that advertising is an investment in your company. When done properly, it can reap a high return on investment (ROI).
As the world continues to buy more and make more waste, waste management will remain a trending topic. It’s important for the public to understand how their home’s and company’s actions affect the environment, and how they can make the current situation better. Enter online marketing. It can be an effective way to promote your waste management business, boost profits, and make the world a better place for future generations.