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15 Jan

Marketing Plan For Web-Based ERP Software

PRINCIPLES OF MARKETING Sample Marketing Plan For Web-Based ERP Software By STANDING Tech Research Team / 2015 For Education Purposes Only Table of Contents 1.0 Introduction. 1.1 Goals and Objectives. 1.1.1 Company Goals and Objectives. 1.1.2 Marketing Goals and Objectives. 2.0 Situation Analysis. 2.1 Market Description. 2.1.1 Segment 1: Open Source ERP for developers. 2.1.2 […]

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14 Jan

Click-only business in the highly competitive sector of the market

Click-only or pure-click business can be described as new company that conducting business digitally via Internet (online) by using e-commerce system without physical existence as firm (Philip Kotler and Kevin Keller, 2008 p.434) while click-and-mortar or click-and-brick business can be described as company that added new channel for marketing by using e-commerce or nay other […]

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14 Jan

Narrowcasting, Nontraditional advertising, and Innovative media technologies

Narrowcasting “Narrowcasting refers to broadcasting to a very narrow range of audience” (Franck Legendre et al., 2008, p.1) from this definition, it’s a communication for limited audience that interested to receive information from a specific source, it includes all media that can be restricted for limited subscribers, by other words, narrowcasting media not broadcasting to […]

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14 Jan

Affect on Internet on price considerations for: Airlines, Hotel Reservation, Book Sales

Internet changed more aspects in our life; communication, education, shopping, reading, and many other personal hobbies that came with internet, marketing is also changed, the marketplace changed to market-space (Tapscott Don, 2000), the space that holds infinite different things that everybody can surf it at any time, limitations were also changed; for buying an item […]

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14 Jan

Value of branding for both the buyer and the seller

 “Brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association, 2011) the same definition is also valid for describing trade-mark as stated by same author: trade-mark is legal term of brand. Usually, every company must register and […]

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14 Jan

Marketing Strategy: Segmentation

Segmentation is the way that large markets can be divided to smaller segments Kotler & Armstrong (2008, p. 185) so that each segments became a target market for offering a customized product that can be identified by customers according to their needs and wants, for example: dividing the market according to ages of customers require […]

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14 Jan

Consumerism and Environmentalism

Consumerism According to Kotler (2008) Consumerism is increasing power of buyers in relation to sellers via organized movement of people and governmental agencies. While Verdant (2011) describing consumerism as: “Consumerism is a pattern of behavior that helps to destroy our environment, personal financial health, the common good of individuals and human institutions.” The critics of […]

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14 Jan

Making money from free

How can companies offering “free” products (e.g., Linux, Netscape) make money from these products? How can other companies compete with these fast-rising standard products? Free products Offering free products is type of promotion that motivates buyers to continue in future with that company that provided free products; there are some facts behind this opportunity: Free […]

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14 Jan

Impacts of cultural environment on marketing of: clothing, software, music recording

Cultural environment is a result of individuals’ behaviors in the society; every place can be identified by their unique culture and some unique behaviors of their individuals. Culture is complex public figure of society that includes most general and some specific behaviors, its environment will influence on everything, for instance, cultural environment will affect of […]

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