By: Galina Karine Quality content and content marketing Quality content proves that consumers are paying attention to the things they care about. It focuses on any consumer’s actions, and based on quality content, the foundations of content marketing lie. In comparison, content marketing is a long-term strategy to build a strong and trustworthy relationship with […]
read more »Click-only or pure-click business can be described as new company that conducting business digitally via Internet (online) by using e-commerce system without physical existence as firm (Philip Kotler and Kevin Keller, 2008 p.434) while click-and-mortar or click-and-brick business can be described as company that added new channel for marketing by using e-commerce or nay other […]
read more »Narrowcasting “Narrowcasting refers to broadcasting to a very narrow range of audience” (Franck Legendre et al., 2008, p.1) from this definition, it’s a communication for limited audience that interested to receive information from a specific source, it includes all media that can be restricted for limited subscribers, by other words, narrowcasting media not broadcasting to […]
read more »