Internet changed more aspects in our life; communication, education, shopping, reading, and many other personal hobbies that came with internet, marketing is also changed, the marketplace […]
“Brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers” (American […]
Segmentation is the way that large markets can be divided to smaller segments Kotler & Armstrong (2008, p. 185) so that each segments became a target […]
Competition is the usual behavior that occurs between two or more parties, in business, competition is the way that such company provides better value to its […]