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Why your business need a good database?

By: Vareen Azad, Date: 25/11/2018

Database is a self-portraying accumulation of incorporated records. A record is a portrayal of a few physical or calculated protest. It contains its very own portrayal structure. This portrayal is called metadata – information about the information. The database is incorporated in that it incorporates the connections among information things, and in addition including the information things themselves (Kroenke & Auer, 2007).

Nowadays, many companies use online databases. Online database is a record of logically related information, recorded in computer files in a uniform form to facilitate easy and efficient retrieving of data by means of internet or communication networks.

The database will be linked to the web server called Structured Query Language (SQL) server is a popular database software for database-driven web sites with high traffic. SQL Server is a very powerful, robust and full featured SQL database system. Standing Tech Company can develop complex database for any business and then developing web-based application customized for the business workflow and procedures. Standing Tech as Software Company created many databases for different types of businesses in Iraq and Kurdistan Region, for example: Point of Sale System (POS) for Pharmacies, Warehouse Management for Food Distributors, Customer Relation Ship Management, Finance and Accounting, Letter Archive System, etc. Also Standing Tech Company offers database managed services that include Oracle database support, Microsoft SQL Server support, Oracle E-Business suite support, and independent software vendors support; and professional services that include Oracle Database consultancy, SQL Server consultancy with fully managed or hosted IT systems, and offers professional consultancy services.

Why companies need database?

Analysts can use Excel to do a lot of their day-to-day jobs so most financial processes involve a lot of Excel workbooks. Notwithstanding, there are some regular information issues behind all these Excel procedures. A single Excel exercise manual can link to various Excel exercise manuals and each connected exercise manual can link to more Excel exercise manuals. Information is copied in many Excel exercise manuals. There are likewise cases that clients simply reorder information starting with one Excel exercise manual then onto the next exercise manual so information may not be constantly reliable. It is extremely tedious for any examiner to comprehend the information stream and the monetary procedures.

Exceed needs to stack every information into memory before it can process the information so it isn’t exceptionally versatile, e.g. it can require a long time to process on the off chance that it attempts to query information from tables that each have a couple of hundred thousand records. Likewise, Excel workbook regularly have the least security in light of the fact that there are simply too many Excel workbooks. It is likewise hard to actualize security when the information and procedures (or estimation) are so firmly fixing to one another in the Excel exercise workbook. For companies that has a lot of data, will be little hard to use excel because of some problems:

Excel can’t manage visual content

Many companies has products and recorded data which are more than just words and numbers. They have images, videos, manuals, and other media that matches them. Database would let you create relationships between all of those things. Excel, unless you are hard-pressed to link URLs, does not have that capability in an elegant, useful way. URLs also don’t allow you to see the content, so knowing what you have linked quickly becomes cumbersome.

It isn’t your single source of truth

Companies cannot use multiple spreadsheets a single, reliable place where you can go to find product information. Because if you can’t have your visual content and your product data together, there is already a problem. But the other real problem with spreadsheets is that they aren’t exactly collaborative. A real product database would give you and your coworkers a place to access and edit information from a single, centralized place.

Hard in Filtering and finding data

You would expect, at the very least, that a database could help you find information fast. But in excel its hard so with these limited functions, it makes filtering and finding information quickly a pain. A good database will not only have a solid search function but also give you the capability to stack filters to find exactly what you want.

Oppositly, Database is actually very similar to Excel workbook. Databases store data in table (worksheet) and tables have records (rows) and fields (columns). But worksheet in an Excel workbook can only store one million rows where tables in database can store billion, trillion…records. database has some component like:

Index is a set of columns that can quickness the records retrieval time,
Query is a logical presentation of physical data; a query can make up of numerous tables,
Referential Integrity allows data authentication

Another advantages of database for organizations is providing central security, backup and restore, performance tuning and other vital signs monitor. If all the data is centrally stored in a well-designed database, then there would be no duplicated data and data is always consistent. Managers and business owners can start their analysis whenever they want, they no longer need to look for data, transform data, or validate data; the data is always ready to use.

Advantages of using database

Data management system is needed for data access within the company

Modern database management systems are reliant on a programming dialect that is called organized inquiry dialect. This dialect is then used to access, refresh and erase information that are available inside its tables. The database frameworks additionally contain programs that incorporate Microsoft’s SQL server and the open source MySQL questions that empower outside projects to get to its information through SQL inquiries. For instance, a page can show data or information that incorporates item information and portrayal, photos and costs. This data is effortlessly accessible to the client effectively, when the web server programming is associated with the social database administration framework.

It is needed to maintain strong relationships between data

One of the most important functions of relational database management systems programs is that it allows different data tables to relate to one another. At the point when a database contains data about representative information on its item deals in a single table and another table contain data one with deals worker information, at that point a social database will be flawless to deal with their connections in an efficient and straightforward style. This framework thusly can help mark supervisors to comprehend imperative measurements like which salesman can offer the most or which item is being sold by a specific sales representative.

This system allows newer and better updates

A helpful and profitable database administration framework permits mark chiefs to enter fresher data as well as refresh the present data and furthermore erase data that they don’t require. For instance, when a sales representative can offer 1,000 units, at that point that individual can enter that exchange data in the social administration framework which can incorporate certain subtle elements like the individual’s name, client data alongside the item and number of items sold by the client. The social database administration framework will enter the new records and refresh all the required data, in this manner enabling brands to track and offer their items in a compelling manner.

It helps brand managers to search data in a better manner

The database management system also allows brand managers to sustain and build their data over successive years. The various tables in the relational database management system allows brand managers to search through their entire system for a particular information. The company manager discovers any data that they require, utilizing a specific criterion. This is likewise accessible for clients who can scan for any component that they need including value, shading and brand. By putting away data in an anticipated and successive organization, it empowers clients to discover the data they require without hardly lifting a finger.

With so much data accessible for organizations, putting resources into a database administration framework is of basic significance for brands over all divisions and gatherings. Today, for all intents and purposes all organizations and brands keep running of database frameworks. These storage facility of composed data can assist brands with storing data of numerous sorts, which they can’t simply sort yet in addition make accessible at the snap of a mouse too. To put it plainly, database administration frameworks assist brands with tracking all aspects of their business in a quick, powerful, proficient and effective path than any time in recent memory.

The use of database in departments

For example, an organization’s HR office utilizes the database to oversee representative records, appropriate legitimate data to workers and make updated employing recruitment reports. A manufacturer may utilize this sort of framework to monitor creation, stock and circulation. In the two situations, the database administration framework works to make a smoother and more sorted out workplace. Utilizing a HR database to oversee staff records can spare you time and cash. It can streamline the majority of the HR errands, mechanize routine employments and accelerate the handling of information, for example, staff hours, leave, benefits, finance, and so forth. This can abandon you more opportunity to center around developing your business.

logistics and warehouse department uses DBMS for managing inventory well can irregularly feel like a balancing act. It’s anything but difficult to have excessively – sitting on a rack gambling wastage, or too little – frustrating your clients and harming your notoriety. In case you’re following your stock physically, it’s likewise simple to miscalculate, make information passage mistakes or lose spreadsheets and notes. By utilizing a stock following database, particularly close by electronic information trade and scanner tag filtering, you can stay away from those dangers and limit lost deals while boosting your chances for development.

Finance department can benefit from DBMS by utilizing it in a bookkeeping data framework fundamentally tracks back and bookkeeping related exercises that are basically utilized for vital arranging and basic leadership. So in the event that we come by that essential depiction, it would fundamentally be sheltered to expect that there is a few information included that must be gathered and sorted out to hold great openness. This is the thing that a database stands and exists for. Corporate back groups have long outgrown the conventional jobs of just adjusting books and spending plans as they have gone up against more logical key administration assignments. Their experience and knowledge into the market and their organization give fund pioneers a beneficial position in seeing how best to direct the organization to develop and address new corporate difficulties.

At the point when every division has its own information composed, it very well may be joined across the board programming for better utilized called Enterprise resource Planning (ERP) programming institutionalizes, streamlines, and coordinates business forms crosswise over fund, HR, acquisition, conveyance, and different offices.

Usually, the software operates on an integrated software platform using common data definitions operating on a single database. The central feature of all ERP systems is a shared database (relational database) that supports multiple functions used by different business units. In practice, this means that employees in different divisions like accounting and sales can rely on the same information for their specific needs. ERP allows interconnection with databases (Microsoft SQL, Microsoft SQLite and Microsoft Access). It enables linking information management systems advanced such as SAP, Microsoft Dynamics, Sage, ABAS … and recycle the information in the system to expand project quality from reliable data that allow us to guarantee the development of more effective projects to improve the productivity of our engineering during the process of design.

Planning for growth

Most business databases have some form of reporting competences – from investigating input data and productivity tracking, to anticipating future trends and customers’ needs. If you’re planning a strategy for growth, a robust database system can be your business’ most valuable resource.

References

Date, C. J. (2003). An Introduction to Database Systems, Fifth Edition. Boston, MA: Addison Wesley.
Kroenke, D. & Auer, D. (2007). Database Concepts. 3rd ed. New York, NY: Prentice.
Web Database Applications with PHP and MySQL, 2nd Edition. O’Reilly | Safari. https://www.oreilly.com/library/view/web-database-applications/0596005431/ch01.html. Published 2018. Accessed November 17, 2018.
Elmasri R, Navathe S. Fundamentals Of Database Systems.
Ho S. Use and organizational implications of database systems. ACM SIGMIS Database. 1984;16(1):27-36. doi:10.1145/1113511.1113515
Bitsini N. Investigating ERP Misalignment between ERP Systems and Implementing Organizations in Developing Countries. Journal of Enterprise Resource Planning Studies. 2015:1-12. doi:10.5171/2015.570821

17 Nov

How Websites become the first choice on Google

standingtech
Academic Writing,Business Website,Internet,Marketing,SEO,Website
Tags: Google, Search Engine, SEO
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By: Vareen Azad, Date: 08/11/2018

Search engines take advantage of reverse broadcast networks to help save time and money. They are moment answer frameworks that give ultra-focused on publicizing. Numerous individuals think web indexes have a shrouded motivation. This basically isn’t valid. The objective of the search engine is to give brilliant substance to individuals looking through the Internet. Web search tools with the broadest conveyance arrange offer the most publicizing space. Google is viewed as the internet searcher with the best significance. Their advancements control the heft of web seeks. Specifically, Search engine optimization (SEO) refers to methods that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your invention or service with search engines.

Search engine optimization (SEO) is frequently about making little alterations to parts of your site. At the point when seen separately, these progressions may appear incremental enhancements, however when joined with different improvements, they could noticeably affect your site’s client experience and execution in natural indexed lists. You’re likely officially acquainted with a significant number of the subjects in this guide, since they’re basic elements for any page, however you may not be making the most out of them.

So, why is it important for your business‟ website to be listed on search engines?

On Google, there are more than 694,000 ventures search each second. Consistently that your site isn’t recorded on Google, you are conceivably passing up hundreds, if not a huge number of chances for somebody to visit your site, read your substance, and possibly purchase your item or administration. Honing SEO rudiments, and additionally further developed procedures after those, can radically enhance your website’s capacity to rank in the web indexes and get found by your potential clients.

How Search Engines Work?

Search engines have one objective – to provide you with the most relevant results possible in relation to your search query. If the search engine is successful in providing you with information that meets your needs, then you are a happy searcher. And happy searchers are more likely to come back to the same search engine time and time again because they are getting the results they need. So the below figure is the process of the search engine optimization:

In order for a search engine to be able to display results when a user types in a query, they need a document of accessible data to look over. Each web crawler has exclusive techniques for social affair and organizing site content. Despite the particular strategies or techniques utilized, this procedure is called indexing. Search engines actually attempt to check the whole online universe and file all the data so they can indicate it to you when you enter a pursuit inquiry. How would they do it? Each web crawler has what are alluded to as bots, or crawlers, that always examine the web, ordering sites for substance and following connections on every page to different pages. On the off chance that your site has not been ordered, it is unthinkable for your site to show up in the indexed lists. Except if you are maintaining an obscure online business or endeavoring to swindle your way to the highest point of the internet search engine results page (SERP), chances are your website has already been indexed.

Getting on Google’s first search result Organically

There are some ways to get on the Google’s first search result, and one of them is the organic, or natural, method and they are

Website structure:

Having a good and organized structure while building your website will help users find the information they want in the quickest and simplest possible way, this is your main objective. There are some phrases that users normally search and every website must have them like:

About Us –A well designed about page that contains important and clear history about the company, business, person,…etc will help to improves the credibility and reliability of a web site.
Contact Page –contact information like email, phone, map and business address will help users to feel secure and trust more about the content.
Privacy Policy –Search engines, like Google, like it when websites have a privacy policy in place.
URL Structure:The arrangement of your permalinks should describe the basis of the content of each webpage.

Website content:

Quality and Length of Your Page Content– developed website’s pages must be full of unique and useful information that will benefit your ideal customer. The longer the better, as long as it is high quality. The goal of google in providing search engine result is to show users the best and most relevant information according to what they are searching for. So creating quality content website means many different things to many different people, but there are some specific features that must be focused on and they are:

Adding value: Ensure the substance content of what you post is really helpful for your customers. This will likewise help create inbound connections, which thus will support your rankings in Google.
Growing readability. Ensure you’re utilizing right sentence structure and spelling. Figure out how to deliver content for the web, which implies short sections, short sentences, and heaps of blank area on the page.

Avoid advertisements above the fold- One of Google’s most up to date activities needs to do with bringing down the rankings of destinations that utilization notices over the overlap. Except if you’re producing critical income from outsider promoting, this shouldn’t be an issue.
Pictures: There is nothing more awful than arriving on a website page and being looked with heaps of content. Not exclusively are pictures an incredible method to separate segments of content, yet they likewise fill in as a chance to speak with the web indexes. Since web indexes can’t tell what an image is by checking it, they search for hints in two spots. Each image you transfer to your site will have a record name. At the point when the image is embedded on your site, the image’s record name really lives in your site’s sources code, or HTML. Since the web search tools filter your site’s code, you should utilize document names that depict the image. For instance, „red-sneakers velcro.jpg‟ is substantially more helpful than „pic12345.jpg‟. Furthermore, you can give the web indexes an additional hand by including alt labels on all photos on your site. Alt labels are short pieces of code that enable you to label every photograph on your site with a short content ad spot.
Mobile Friendly Website– now a day most of individuals are currently utilizing cell phones to look for data on the web. So your site ought to be streamlined for cell phones and simple to explore so clients on any gadget can discover what they require rapidly and effortlessly.

A website which is mobile friendly is more likely to reach a better rank in Google. Google launched some search algorithms. Algorithms are computer programs that look for clues to give you back exactly what you want.” (Google InsideSearch “Algorithms”). The algorithm was aimed to give an improvement to mobile-friendly pages in Google’s mobile search results. This change will affect mobile searches in all languages worldwide and will have an important influence in search results. Thus, users will find it easier to get appropriate, high quality search results that are adjusted for their devices.

Google algorithm’s update:

Panda

The official name of this algorithm is Panda which is published on February 24, 2011. The updated developed to decrease the occurrence of low-quality, thin content in the search results, and to return unique, compelling content in the search result.

Penguin

Penguin lunched on April 24,2012 which was created for targeting link spam and manipulative link building practices and the objective was to down-rank sites whose links it deems manipulative. Since late 2016, Penguin has been part of Google’s core algorithm; unlike Panda, it works in real time.

Hummingbird

Hummingbird algorithm lunched on August 22, 2013. It helps Google better interpret search queries and deliver results that match searcher intent.

Pigeon

Pigeon algorithm lunched on July 24, 2014 (US) and December 22, 2014 (UK, Canada, Australia). One of Google’s biggest-impact algorithm updates was implemented for the purpose of local search results, and local businesses normally saw the effects of the update in their website’s analytics data.

Mobile

On April 21, 2015, Google lunched mobile-friendly update that guarantees mobile-friendly pages’ rank at the top of mobile search, while pages not enhanced for mobile are filtered out from the SERPs.

RankBrain

On October 26, 2015 google lunched RankBrain algorithm which is part of Google’s Hummingbird algorithm. It is used to sort live search results to help give users a best fit to their search query.

Possum

The Possum update lunched on September 1, 2016 ensured that local results vary more depending on the searcher’s location: the closer you are to a business’s address, the more likely you are to see it among local results. Possum also resulted in greater variety among results ranking for very similar queries, like “dentist denver” and “dentist denver co.” Interestingly, Possum also gave a boost to businesses located outside the physical city area.

Fred

Fred lunched on March 8, 2017. Which is the latest of Google’s updates, Fred aims websites that interrupt Google’s webmaster guidelines.

Creating Backlinks: Backlinks creates when an external website links to yours. Many people goes into link acquisition before they’ve creating a strong foundation of their website. A well-optimized website makes your link building more effective. Link building strategy works for some aims like first emerged as a means of increasing your ranks and visibility in search engines results. Google takes two main things into account when dragging in pages for its search engine results pages (SERPs); the significance of a page to the query, and the authority of that page. It measures authority based on the types of sites linking to that page, as well as to the entire domain, so at the end, the more links that is provided in the website, the higher your pages are going to rank.

Keywords in Page Content– while entering keywords to the search engine, google will search for these keywords and if your website has these key words in the text and titles of the pages, you will rank better for those keywords on googles search result. Write your content for humans, but do keep Google in mind. Don’t use too many keywords. When in hesitation, keep it natural sounding. If you’re going to accomplish the goal of getting to the top of Google, that goal wants to be within your reach in the first place. Therefore, you need to pick the right keywords.
To find the best keyword for your business you have to understand exactly how keywords work, and how they will make back their money from local search engine optimization and pay per click campaigns. One of the most fundamental steps when starting your search engine optimization campaign, is finding targeted keywords that prospects will use when finding your local business online. In fact, if you were to add up all search engine traffic that comes from the most popular keywords, it would not even come close to the amount of traffic that comes from searches using those more unique queries. This is called the theory of the long-tail. So long-tail keywords are so effective because they target people who are looking to perform a specific action, like buy something, or looking for a specific piece of information, like a how-to or a service that can solve their problem. By choosing to optimize with long-tail keywords, you will find it easier to rank on the search engines, drive qualified traffic, and turn that traffic into leads and customers. So long tail keywords are gold. As the below chart shows that The page that sits in the first position for a search query gets 32.5% of all the clicks for that search. By Anything below 4th position and you’re below 10%. Which means that the page in first position will get five times more clicks as the one in 5th position. That means going after keywords with less competition can make up for a keyword having less overall search queries. That’s because you’re more likely to get more clicks from less competitive terms.

Domain & URL

Authority of Domain Name – The more you’ve claimed the domain, the better. The more pages of value content you have on your domain name, the better. Additionally, incorporate watchwords in your area name in the event that you can (despite the fact that Google says this does not specifically affect your rankings, it could help impact a client to tap on your site versus a competitor’s).
Secure Pages – Your site pages should load by https so they are secure. Google, and ordinary people, as to see secure pages, regardless of whether you’re not preparing charge cards or acquiring individual data. In their Chrome program, Google is presently marking all pages that heap with a SSL as Not Secure. Try not to be one of these devious sites…get a SSL introduced by your web facilitating organization with the goal that every one of your page’s stack safely.
URL Structure – If your page URL’s are human readable, that’s a good thing.

References:

Rigotti, B. (2017). How to Get Your Website on the First Page of Google – Step by Step Guide. [online] Cristers Media. Available at: https://cristersmedia.com/how-do-i-get-my-website-on-the-first-page-of-google/ [Accessed 5 Nov. 2018].
Berman R, Katona Z. The Role of Search Engine Optimization in Search Marketing. SSRN Electronic Journal. 2011. doi:10.2139/ssrn.1745644
Shreves R. Joomla! Search Engine Optimization. Birmingham: Packt Pub; 2012.
Google Mobile Friendly Algorithm Coming April 21st, 2015. TheeDesign. https://www.theedesign.com/blog/2015/google-mobile-friendly-algorithm-coming-april-21st-2015. Published 2018. Accessed November 8, 2018.
Search Engine Optimization (SEO) Starter Guide – Search Console Help. Support.google.com. https://support.google.com/webmasters/answer/7451184?hl=en. Published 2018. Accessed November 8, 2018.
Neely P. Why Long Tail Keywords Are SEO Gold – GetResponse Blog. GetResponse Blog – Online Marketing Tips. https://blog.getresponse.com/long-tail-keywords-seo-gold.html. Published 2018. Accessed November 8, 2018.
Inside Search. Fighting Spam. [Weblog] Available from: http://www.google.com/insidesearch/howsearchworks/fighting-spam.html (Accessed November 13, 2018)

14 Jan

Why do we cite the work of others?

Information sharing and knowledge exchange are two effective factors for development process, we can see impacts of them in current state of the world that many impossible things created, and hopefully, this beautiful channel will be continued for next decades also.

We can simply conclude that learning from others is something that no one can exclude it, any research, invention, thesis, papers, etc uses some common knowledge that built by community, and other resources that are intellectual properties of known authors, or any group, organizations, and community. As we learned from last week that academic research must contribute something to knowledge of which others can learn from it, but this approach requires also such regulations and style for different reasons, for instance, citing and referencing are two important points that must be exist when we use other’s work (idea, theory, conclusion, etc).

Academic Writing and Citation

‘One of the most important aspects of academic writing is making use of the ideas of other people’ (Andy Gillett, 2012) as explained also in above paragraph, academic writing or any scholar materials requires to be based on previous facts, knowledge, and results. From this point, the way that how other works used is called referencing style, some common styles that outlined by (The University of Queensland, 2012) are: Harvard, APA, ACS, AGLC, AGPS/AGIMO, AMA, CSE, IEEE, MLA, and Vancouver.

Braunstein et al. (2008) stated that ‘Proper citation lies at the heart of intellectual exchange’ and also they described that citation confers authority highlights the novelty of such contribution to the set of knowledge and idea, from this point, citation protects academic integrity by avoiding plagiarism, and finally, enhances the contributed knowledge of which reader can track many keywords from cited sources.

Shortly, the following reasons can be summarized behind citation:

1- Academic Integrity: scholarly contribution requires academic writing and academic integrity, thus, citation indirectly means that other resources used as evidence for supporting author’s idea, then, contributed knowledge can be considered valid and trusted if used by others.

2- Avoiding Plagiarism: requires to cite source with full bibliography whenever other works used in forms of (Quotation, Paraphrasing, summarizing, data (tables, images, figures, charts, etc), and Supplementary Information).

Good Source

Generally, good sources can be recognized by strength of its content, and this always refers to good writer that provided quality content in the context of problem, topic, etc.

Naperville North High School (2009) outlined useful checklist as evaluation criteria for sources:

Authority (who was writer(s)?)
Objectively (Why or for what goal(s) it was written?)
Currency (Timeliness, when was it written? updates, publication dates, etc)
Accuracy or Publication (Peer-reviewed? verified?)
Content & Organization (Well presented, organized information, etc)

Then, when: A good writer, writing well presented and organized content for good quality topic or problem, and when the content checked and verified by known authors also, then, all these factors constitutes a good source.

Conclusion

Citing appears as small part of academic papers while it has great impact on it, improper citation leads to weak academic integrity and then the work might be considered unoriginal because of plagiarism. For making a good citation, these two questions (When citing? and how citing?) helps writer to properly cite when using other works.

Regarding to good source, a short paper, article, tutorial, etc can be evaluated easily, while, Books, Thesis, and complex research requires longer time and to be evaluated by experts.

References:

Andy Gillett (2012) Citing sources [Online]. Available from: http://www.uefap.com/writing/citation/citing.htm (Accessed: 19 September 2012)

Laura Braunstein, Thomas H. Cormen, Co-chair, Karen Gocsik, Irene Kacandes, Richard Kremer, William Lotko, Thomas Luxon, Adrian Randolph, April Thompson (2008) Sources and Citation at Dartmouth College [Online]. Available from: http://www.dartmouth.edu/~writing/sources/sources-citation.html (Accessed: 19 September 2012)

Naperville North High School (2009) What Makes a “Good” Source [Online]. Available from: http://schools.naperville203.org/north/assets/assets/goodsrce.pdf (Accessed: 19 September 2012)

The University of Queensland (2012) Referencing Styles [Online]. Available from: http://www.library.uq.edu.au/infoskil/styles2.html (Accessed: 22 September 2012)