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How Digital Marketing Personalization Can Improve Your Sales
19 Jun

How Digital Marketing Personalization Can Improve Your Sales

By: Aron Swain
Date: 19-Jun-2020

Digital Marketing

Source: https://miro.medium.com/max/3200/0*f-YBCfsCVkm9meEK

 People naturally won’t receive a message, except they feel it was designed specifically for them. This statement is true in personal conversations and also in digital marketing. It is also why businesses are very mindful of making sure that all their digital marketing moves are optimized so that customers can feel a personal connection from the brand.

While personalization has been a thing for several years, it is no more as simplistic as it used to be. A decade ago, personalization techniques may have involved just addressing customers by their first name and then ranting on about what your business can do for them.

Today, personalizing your digital marketing approach is meant to engage the customer at a much deeper level than what you can achieve with just having their basic data.

The focus is now entirely on the customer. A study showed that 90% of customers in the US find personalized marketing appealing. That’s a statistic no company or marketer should gloss over.

Marketing is no longer just about customer-generated business reviews on Yelp, or business recommendations on professional writing service review platforms like Best Writers Online. In other words, it’s more than what customers have to say about businesses or what businesses have to say about other companies.

Personalized marketing seeks to build a unique and deeply meaningful relationship with individual customers to increase brand loyalty, conversion, and sales. To achieve this level of communication and understanding between brand and consumer, the company has to leverage the gift of data analysis.

Armed with all the pertinent personal data of its ideal customer, it can use various digital technology to design individualized messages, products and service offerings, and more. This form of digital marketing can be implemented across multiple digital marketing channels and scenarios: emails, social media ads, and pages, e-commerce stores/carts, returning visitors, and much more.

No digital marketer worth his salt doubts the non-negotiable impact of personalized marketing — and you shouldn’t either. So if you’re still sitting on the fence about this, we’ve rounded up a few compelling benefits that show how a personalized digital marketing strategy can improve your business’s sales and success.

It boosts conversion

When two people who know each other are having a conversation, it is usually very distinct from a discussion between two strangers. In the first instance, both parties already know so much about each other and have no problem exchanging stories, ideas, memories, and more.

The same way it is easier to get a conversation going with someone you already know, the conversion is much easier to achieve with a frequent site visitor or a returning buyer. This statement is true because you already have personal details about them, like their shipping address, purchase details, and more. You are already one step closer to conversion when marketing to these people.

Knowing their buying behavior and preferences means that you can offer them personalized deals and streamline the purchase experience in a way that they would naturally be open to. This tactic is valid since they are already comfortable with your brand and do not want to waste any time surfing the net for the perfect deal.

It deepens relationships and grows trust

The more time a customer spends with your company, the more you learn about their browsing habits, purchasing power, frequency, and preferences, among other things. This data is invaluable as it is the only thing that can help you effectively personalize your marketing and deepen the intimacy of your relationship with each customer.

Because your marketing feels like it is intimately adapted for each customer, this directly builds your customers’ loyalty and trust. Usually, this can also mean increased brand visibility via word of mouth and referral sales. When a customer loves your personalized service and feels in touch at an intimate level, you own them and will enjoy an increased customer lifetime value as a result.

Maintains a high customer retention rate

Personalization positively impacts each customer’s experience with all your company’s touchpoints — email, social media, online store, blog, and more. When your customers are always satisfied with the value and service you deliver, it reduces the number of complaint calls, increases your positive review count, bolsters your brand loyalty, and also your customer retention rate.

Traditionally, in our competitive business clime, every potential customer is fair game to any digital marketer or company. As a result of this mindset, your competitors will always be trying to steal your customers away from you. However, because your customers are delighted and satisfied with your brand, they will be a lot less likely to consider jumping ship to a competitor.

It helps serves as an extra filter during lead nurturing

There is no such thing as having enough or too many customers; it’s a myth in today’s business thinking. So even companies with loyal customers always want more customers. Even when it comes to reaching out to entirely new people, personalized can still be of help here.

Smart marketers use the data they already have about their highest value customers to reach out to a lookalike audience. They use it to target only people with the highest likelihood of responding favorably to your marketing efforts. Still, there will always be a level of uncertainty when seeking out new customers.

Owing to this uncertainty, marketers will typically use the insights from their existing customer data to design content for pre-qualifying potential customers at the top of the funnel. This method will also work while sending them further down the line based on their responses and decisions.

It delivers a better budget/revenue ratio

A full-suite digital marketing strategy can cost a ton of money, even for small and medium businesses. According to WebFx, SMBs spend an average of $30,000 to $145,000 annually on their digital marketing. That’s too much money for any company to be throwing at marketing. This assertion is especially true if they are not recording a commensurate ROI.

For companies with personalized marketing in place, they would consequently not have to spend as much on marketing, given that their customers are already keen on their offering. Every business should want to attain this height with its customers.

At this point, provided you’re doing everything right, you can quickly identify the aspects of your marketing that customers are responding the most to. You can then optimize those aspects and scrap the ones with little to no conversion.

With this sort of approach, you would have achieved a leaner but more directed marketing strategy, a leaner marketing budget by consequence, and an uptick in sales and revenue.

Final Words

As customer data continues to be collected by businesses across the world, we will continue to see new ways to implement personalized marketing for increased sales revenue and customer satisfaction.

What’s more? The rise in people using interconnected devices is another avenue for businesses to roll out device-specific personalized marketing for their customers based on their browsing behavior on each of those devices.

In all, personalized marketing is not going anywhere; it’s only going to get bigger. Let the benefits on this list inspire you to launch your personalized marketing, or you may regret it sooner rather than later.

Web Design in Erbil and Kurdistan Region, Iraq
10 Feb

Web Design in Erbil and Kurdistan Region, Iraq

By: Vareen Azad, Date: 02/10/2020

What is Web design?

Web design is the way toward arranging, conceptualizing, and organizing content expected for the Internet. modern website architecture goes past what things look like (feel) to incorporate how things work (usefulness). Website design isn’t constrained to sites as it incorporates different uses, for example, web applications, versatile applications, and user interface design.

These days, an ever increasing number of clients peruse the web utilizing various gadgets, in various screens. They change in size, from work area screen to tablet and Smartphone screen. The web improvement gets troublesome, accepting all these various choices in size. By following some website designs, the work process is kept increasingly sensible. Building a responsive site isn’t simple at all while creating for various gadgets.

Web design layouts

When considering the layout styling for a website it’s significant to take into account the planned purpose and target audience of the design. The process of layout customization is merely a matter of knowing how best to present the website content. Following are the main layouts of website:

Website Functional elements

Website functional elements

Types of website design

Despite the fact that you may go over articles online that discussion about an entire bundle of web designs styles (fixed, static, fluid, and so on), in the present versatile first world, there are just two different ways to appropriately structure a site: versatile and responsive sites.

Adaptive websites

Adaptive web design uses two or more versions of a website that are modified for different screen sizes. Adaptive websites can be divided in two main categories based upon how the site detects what “version” needs to be displayed.

Adapts based on device type, this means the site knows what version to display (ex: desktop or mobile). And Adapts based on browser width, the website uses media-queries and breakpoints to switch between versions.

Responsive websites

Responsive websites use a mixture of flexible grids (based on percentages) with breakpoints to create a tradition look at every screen size. Unlike adaptive sites that adapt only when they hit a breakpoint, responsive websites are constantly changing according to the screen size.

The Past, Present and Future of Prototype and Product Development. Going Ideas to Products isn’t a simple undertaking. It requires some investment, ability and a procedure to plan and build up the result of tomorrow. With the level of internet usage in Erbil among clients today, it is basic to begin with a site for your private venture. Not exclusively will a site permit you to build up a nearness in our current reality where your intended interest group lives, it will make it simpler more individuals to look, find, and get in touch with you.

Living in the improvement nation like Erbil, a website is presently a need for a business, enormous or little. On the off chance that you have a business and don’t have a site, you are presumably losing various extraordinary open doors for your business. A site itself can be utilized to achieve a wide range of advertising methodologies to enable your business to develop. The web has a far more wide reach than some other type of publicizing. While it requires some investment to develop enough traffic to your site to have a beneficial effect on your organization’s advertising effort. In Erbil there are companies that will help you to develop your business and provide web development services like Standing Tech Co.

Standing Tech is a leading solutions provider of Information Technology, Business Management and Training Services which bring a comprehensive portfolio of integrated solutions around IT platforms, outsourcing, business consultancy, besides offering a wide range of training programs.

Standing Tech Co. provide clients optimal services aligned with the latest technologies and strategies which serve clients with utmost integrity with an ambition of long-term partnership.

Standing Tech Co. website development provide proper reflection of your company’s physical presence on virtual presence to deliver your services online with the same quality you deliver in real life. The size and sections of any website is custom built for your business needs. From the technology, to the process, to assembling the right team, every aspect of the effort requires planning, communication, and experience. However, all our websites are fully developed, tested, and offered for several different companies who serve in banking, education, marketing, e commerce. Etc…with ensuring the following features:

Having a website doesn’t just lead your business to exist in the digital world; it helps it to thrive in the physical world as well. A website helps a business in various areas of growth involving your customers, your reputation, and your visibility in your community and industry. While building your website with Standing Tech Co. they will guarantee that your website will:

Generates Leads

A website helps your business by producing leads with calls-to-action. A call-to-action is a button or text on your website that prompts someone to provide their contact info for a specific purpose.

Saving Time

A website can save you time and money as a business owner. Think of your website as a talk you’d have with a person interested in your services, whether on the phone or in person.

Promoting Your Business

In addition to giving data about your business, a website permits you to exhibit your business’ items and administrations. Contingent upon your business, you can have a photograph display or arrangement of your work, a blog where you can stand apart as a specialist in your general vicinity and give valuable data, and even a segment for client tributes. This permits clients to perceive how and why they should utilize your business, which settles on their basic leadership simpler.

Expanding your reach

With a website, anyone can find or blunder upon your work, not just people in your area. SEO, or search engine optimization, works to get your business found by people conducting online searches, putting your business in front of more than just the people who are walking by.

 

Do you Need A Website? Please Contact Us to talk with an expert!

Standing Tall: Standing IT Services and Solutions Recognized for Client Service!
18 Jul

Standing Tall: Standing IT Services and Solutions Recognized for Client Service!

The adoption of IT professional services has been growing as these services can help reduce the overall IT costs, and in turn, the capital expenditure. As more and more companies enter the industry, how do you know which company is the best fit for you and can offer you the best value?

This can be a difficult decision to make for any firm. We are grateful to our clients that entrusted us with this responsibility and we are proud to see them succeed with the help of our services.

Furthermore, we appreciate clients who left feedback so that our future clients have more information to help guide their decision.

We recently received reviews on Clutch, a B2B ratings and reviews platform, from our clients that we worked with on various projects. This has helped us be featured amongst the top UX design companies in Iraq .

We recently received a 5-star review on Clutch from an Outpatient Medical Center. We helped the company build a POS system that allowed them to increase sales and cut costs.

We also provided management IT services to the pharmacy and received great feedback.

StandingTech-Clutch-review

 

In the review, the IT manager stated that “Customers can expect dedication, transparency, and thoroughness.”

Another one of our many satisfied clients was a University that needed our help with its IT infrastructure. We helped them update their website, secure their data and servers and improve their e-learning interface.

StandingTech-Clutch-review1

 

In their 5-star review they state that “Their professional approach and effective project management made them an ideal partner.”

We would like to thank our customers for giving us the opportunity to serve their project needs:

“We are appreciative of our clients because Standing Tech Company never grew without valuable customers in that they always trusted us and provided us positive feedback. Hundreds of software bugs were reported by our customers that helped us to fix issues and improve overall solutions.”

Because of our great clients and their feedback, Clutch is also showcasing our rank on The Manifest , its sister website.

Be sure to also check out Visual Objects , a platform that features B2B alongside their creative portfolios.

How can we help your company achieve its IT goals? Contact us from more information!

26 Nov

Why right to left web designs is not easy

By: Vareen Azad, Date: 24/11/2018

The Middle Eastern market is developing at a fast pace, and, therefore, interest for IT items is additionally blasting in the locale. So regarding the development of websites, Middle Eastern countries need a website design that is not only compatible with their needs and comfortable for their users, but that is also appropriate to their language standards, making a serious alteration process very important. Given that most dialects talked in the Middle East are composed and perused from right to left like Kurdish and Arabic languages. Developers while designing websites they face a range of problems when creating products in those languages. Although this might seem like not that big of a deal, IT development for right-to-left (RTL) languages entails paying attention to a number of peculiarities.

By the way that the RTL showcase is moderately new, and very few assets are accessible to encourage engineers and only one out of every odd organization give RTL configuration yet Standing Tech Company gives a full assembled RTL plan for clients and their involvement with RTL advancement has empowered them to gather an intensive rundown of tips that are valuable for anybody building up a RTL item, (for example, a site or portable application). The way toward adjusting a site to a specific region, is basic for any interface, regardless of whether just a little measure of substance is there. As various regions and distinctive dialect bunches have different highlights, engineers must consider these distinctions while making a site. A portion of these structures might be difficult to see, especially without the assistance of a local speaker. These highlights are especially apparent with regards to structuring and creating sites for the Middle Eastern market.

Demand for the creation of right-to-left (RTL) websites has grown over the years due to the fact that Arabic is the 4th most popular language globally. According to Arab Media Outlook, 60% of Arabic speakers prefer browsing internet content in Arabic. The lack of currently available content in Arabic & Kurdish and the existing need for this content among users is sure to continue this growth. But off course there are some difficulties and limitation of developing a RTL website design as below:

Differences & Difficulties in RTL design

When designing and developing an RTL website, the decisions that need to be made can oftentimes be confusing for those used to designing LTR projects. Applying a mirrored structure should help those starting out ease into the transition.

The creation of web services and localization of already existing products for the Middle Eastern market is stipulated by certain features that can differ vastly from English (left-to-right) websites. The set of rules and design solutions used for LTR websites are of little value when developing websites for an Arabic or Kurdish RTL audience. This is because RTL websites require a different structure, typography, and imagery. At first glance, it might seem like an Arabic website is just a mirrored copy of an English one. However, it can involve a lot of effort to make a page with mirrored content appear properly on a screen. The below content re the creation of RTL projects including potential problems and solutions, below:

WRITING AND VISUALS

The main and most obvious difference between LTR and RTL languages is seen in the direction of writing. In RTL languages, writing and reading is done from right to left. This directional change affects the structure of the website, as well as typography, icons, and images. To design an RTL project, flipping or mirror every piece of content is a must, with a few key exceptions. To understand what to mirror and what to change entirely, it’s important to imagine the motion of time which flows from right to left in Arabic & Kurdish language. For example, a list of icons that displays a specific sequence should start from the right side on an RTL website. With the help of some basic rules, designing an Arabic & Kurdish website can be fairly straightforward. However, when multilingual platforms are involved, it’s crucial to plan out the architecture of the projects properly in order to avoid language conflicts when switching from LTR to RTL languages.

When beginning work on this type of project, developers should spend time designing both LTR and RTL versions since each of these is equally important for a successful end result.

Font problem may also appear in RTL designing, If the client doesn’t own a license for a right-to-left font, and if the standard fonts that come free with design software are not suitable, the question of which font to use can cause problems for designers who do not often work with these languages. This is easily resolved if your DTP provider already owns licenses for a variety of foreign-text fonts, which is a good reason to work with professionals who are familiar with issues surrounding right-to-left DTP.

So for designing Kurdish, Arabic or any other right-to-left language, you have to be sure to work with a Language Service Partner who can provide Arabic-language DTP as well as translation. Fully localized content should look as though it has been developed specifically for your audience, especially with respect to formatting and design.

NUMERALS

There are further differences with Arabic & Kurdish when it comes to numbers. Most Arab countries use the more traditional Western Arabic numerals. Western Arabic numerals are slowly becoming increasingly popular, even in more conservative Arab countries like Saudi Arabia. This feature is important to consider when localizing dates and icons and should match what is most commonly used by the locale.

TYPOGRAPHY

Appropriate consideration ought to be given to Arabic and Kurdish typography. To keep up simple clarity, striking typeface ought to be stayed away from. Emphasized text style is additionally not utilized in Arabic or Kurdish. There are other typographic highlights to mull over include:

  • aligning text to the right side.
  • shortening days of the week, months, etc. is commonplace in English, but is not appropriate in Arabic & Kurdish.
  • resizing font to preserve text readability. Traditional Latin typography fonts won’t fit properly with text in Arabic & Kurdish and therefore font sizes should be increased in the Arabic & Kurdish version;
  • factoring in the length of words as most Arabic & Kurdish words are shorter than those in English;
  • words in LTR languages don’t change their direction and neither do digits (like phone numbers with international dialing codes). These are still displayed on RTL websites as they would be on LTR websites.

IMAGES

In addition to the fact that images make a site outwardly appealing, they pass on a specific thought. Picking a picture requires proper choice, considering social characteristics with regards to recognition.

Flags for the Arabic and Kurdish rendition of a site can be reflected, however best practices prescribe choosing singular pictures for every form of a site. Basically mirroring an even picture may result in contorted showcase when exchanging among LTR and RTL renditions of the site.

ICONS

Mirroring icons in an Arabic interface should be done with proper caution. Sometimes mirroring or flipping isn’t necessary and sometimes it is. Basic guidelines are as follows:

  • Symmetrical icons, as well as icons without an explicitly specified direction (such as camera, download, user profile, etc.), don’t need to be flipped.
  • Icons with an explicit direction should be mirrored. For example, the back button should point to the right in the RTL version.
  • Icons that describe movement or text direction should be mirrored (such as text alignment icons, progress charts, etc.)
  • Icons featuring English characters don’t need to be mirrored, but should be localized.
  • MIRRORING ELEMENTS

Below is a complete overview of elements that may be found in a website’s layout and whether or not these should be mirrored in RTL projects.

  • Navigation buttons & logo — a logo is usually placed in the left upper corner of English websites. Oppositely, In RTL websites, the logo is placed in the right upper corner. This principle also applies to the menu and navigation buttons which should be displayed in reverse order.
  • Form fields — headings and icons that refer to a given field on a form should be placed in the opposite position on RTL websites.
  • Video and audio players — video and audio players should not be mirrored because they represent playback progress instead of the flow of time.
  • Dates — Arabic & Kurdish-speaking users have their own calendar, but they are also used to the standard international date format.
  • Calendars — calendars need to be mirrored. Monday will be displayed on the right side and Sunday on the left one.
  • Tables — columns of tables must be mirrored.
  • Browser interface — Internet Explorer and Opera display scrollbars on the left side on Arabic & Kurdish websites.

 

It is conceivable to make viable utilization of a right-supported route menu gave the visual format unmistakably passes on the planned collaboration with the menu. In spite of the fact that the underlying communication time might be more noteworthy with a right-hand route contrasted with a left-hand route, this ought not be critical.

Clients are not liable to be more befuddled and sever their utilization of the site because of a right-hand route. They may very much want a right-hand route abstractly. Future investigations will affirm or invalidate these discoveries, however unmistakably more research is required. A closer examination of the execution of flat route menus may demonstrate that a best adjusted route menu performs best. Studies demonstrating extra favorable circumstances of a right-legitimized route, for example, more grounded spotlight on page content, ought to be led to enable Web to webpage planners settle on educated choices about the design of a Web page.

For right-to-left languages, the entire layout needs to be oriented right-to-left, not just the text.  In English, we read tables left to right, but Arabic-language tables need to be oriented right to left.

In conclusion, web designing for Arab & Kurdish website users does not finish with having content translated from a foreign language. It requires consideration, attention to detail, and the conscience that, while common practices, such as mirroring, may be applied, Arab & Kurdish users are already used to certain tools and results of left-to-right interfaces.

 

References

 

Do you Need A Website? Please Contact Us to talk with an expert!

Why your business need a good database?
25 Nov

Why your business need a good database?

By: Vareen Azad, Date: 25/11/2018

Database is a self-portraying accumulation of incorporated records. A record is a portrayal of a few physical or calculated protest. It contains its very own portrayal structure. This portrayal is called metadata – information about the information. The database is incorporated in that it incorporates the connections among information things, and in addition including the information things themselves (Kroenke & Auer, 2007).

Nowadays, many companies use online databases. Online database is a record of logically related information, recorded in computer files in a uniform form to facilitate easy and efficient retrieving of data by means of internet or communication networks.

The database will be linked to the web server called Structured Query Language (SQL) server is a popular database software for database-driven web sites with high traffic. SQL Server is a very powerful, robust and full featured SQL database system. Standing Tech Company can develop complex database for any business and then developing web-based application customized for the business workflow and procedures. Standing Tech as Software Company created many databases for different types of businesses in Iraq and Kurdistan Region, for example: Point of Sale System (POS) for Pharmacies, Warehouse Management for Food Distributors, Customer Relation Ship Management, Finance and Accounting, Letter Archive System, etc. Also Standing Tech Company offers database managed services that include Oracle database support, Microsoft SQL Server support, Oracle E-Business suite support, and independent software vendors support; and professional services that include Oracle Database consultancy, SQL Server consultancy with fully managed or hosted IT systems, and offers professional consultancy services.

Why companies need database?

Analysts can use Excel to do a lot of their day-to-day jobs so most financial processes involve a lot of Excel workbooks. Notwithstanding, there are some regular information issues behind all these Excel procedures. A single Excel exercise manual can link to various Excel exercise manuals and each connected exercise manual can link to more Excel exercise manuals. Information is copied in many Excel exercise manuals. There are likewise cases that clients simply reorder information starting with one Excel exercise manual then onto the next exercise manual so information may not be constantly reliable. It is extremely tedious for any examiner to comprehend the information stream and the monetary procedures.

Exceed needs to stack every information into memory before it can process the information so it isn’t exceptionally versatile, e.g. it can require a long time to process on the off chance that it attempts to query information from tables that each have a couple of hundred thousand records. Likewise, Excel workbook regularly have the least security in light of the fact that there are simply too many Excel workbooks. It is likewise hard to actualize security when the information and procedures (or estimation) are so firmly fixing to one another in the Excel exercise workbook. For companies that has a lot of data, will be little hard to use excel because of some problems:

Excel can’t manage visual content

Many companies has products and recorded data which are more than just words and numbers. They have images, videos, manuals, and other media that matches them. Database would let you create relationships between all of those things. Excel, unless you are hard-pressed to link URLs, does not have that capability in an elegant, useful way. URLs also don’t allow you to see the content, so knowing what you have linked quickly becomes cumbersome.

It isn’t your single source of truth

Companies cannot use multiple spreadsheets a single, reliable place where you can go to find product information. Because if you can’t have your visual content and your product data together, there is already a problem. But the other real problem with spreadsheets is that they aren’t exactly collaborative. A real product database would give you and your coworkers a place to access and edit information from a single, centralized place.

Hard in Filtering and finding data

You would expect, at the very least, that a database could help you find information fast. But in excel its hard so with these limited functions, it makes filtering and finding information quickly a pain. A good database will not only have a solid search function but also give you the capability to stack filters to find exactly what you want.

Oppositly, Database is actually very similar to Excel workbook.  Databases store data in table (worksheet) and tables have records (rows) and fields (columns).  But worksheet in an Excel workbook can only store one million rows where tables in database can store billion, trillion…records.  database has some component like:

  • Index is a set of columns that can quickness the records retrieval time,
  • Query is a logical presentation of physical data; a query can make up of numerous tables,
  • Referential Integrity allows data authentication

Another advantages of database for organizations is providing central security, backup and restore, performance tuning and other vital signs monitor. If all the data is centrally stored in a well-designed database, then there would be no duplicated data and data is always consistent. Managers and business owners can start their analysis whenever they want, they no longer need to look for data, transform data, or validate data; the data is always ready to use.

Advantages of using database

  1. Data management system is needed for data access within the company

Modern database management systems are reliant on a programming dialect that is called organized inquiry dialect. This dialect is then used to access, refresh and erase information that are available inside its tables. The database frameworks additionally contain programs that incorporate Microsoft’s SQL server and the open source MySQL questions that empower outside projects to get to its information through SQL inquiries. For instance, a page can show data or information that incorporates item information and portrayal, photos and costs. This data is effortlessly accessible to the client effectively, when the web server programming is associated with the social database administration framework.

  1. It is needed to maintain strong relationships between data

One of the most important functions of relational database management systems programs is that it allows different data tables to relate to one another. At the point when a database contains data about representative information on its item deals in a single table and another table contain data one with deals worker information, at that point a social database will be flawless to deal with their connections in an efficient and straightforward style. This framework thusly can help mark supervisors to comprehend imperative measurements like which salesman can offer the most or which item is being sold by a specific sales representative.

  1. This system allows newer and better updates

A helpful and profitable database administration framework permits mark chiefs to enter fresher data as well as refresh the present data and furthermore erase data that they don’t require. For instance, when a sales representative can offer 1,000 units, at that point that individual can enter that exchange data in the social administration framework which can incorporate certain subtle elements like the individual’s name, client data alongside the item and number of items sold by the client. The social database administration framework will enter the new records and refresh all the required data, in this manner enabling brands to track and offer their items in a compelling manner.

  1. It helps brand managers to search data in a better manner

The database management system also allows brand managers to sustain and build their data over successive years. The various tables in the relational database management system allows brand managers to search through their entire system for a particular information. The company manager discovers any data that they require, utilizing a specific criterion. This is likewise accessible for clients who can scan for any component that they need including value, shading and brand. By putting away data in an anticipated and successive organization, it empowers clients to discover the data they require without hardly lifting a finger.

With so much data accessible for organizations, putting resources into a database administration framework is of basic significance for brands over all divisions and gatherings. Today, for all intents and purposes all organizations and brands keep running of database frameworks. These storage facility of composed data can assist brands with storing data of numerous sorts, which they can’t simply sort yet in addition make accessible at the snap of a mouse too. To put it plainly, database administration frameworks assist brands with tracking all aspects of their business in a quick, powerful, proficient and effective path than any time in recent memory.

  1. The use of database in departments

For example, an organization’s HR office utilizes the database to oversee representative records, appropriate legitimate data to workers and make updated employing recruitment reports. A manufacturer may utilize this sort of framework to monitor creation, stock and circulation. In the two situations, the database administration framework works to make a smoother and more sorted out workplace. Utilizing a HR database to oversee staff records can spare you time and cash. It can streamline the majority of the HR errands, mechanize routine employments and accelerate the handling of information, for example, staff hours, leave, benefits, finance, and so forth. This can abandon you more opportunity to center around developing your business.

logistics and warehouse department uses DBMS for managing inventory well can irregularly feel like a balancing act. It’s anything but difficult to have excessively – sitting on a rack gambling wastage, or too little – frustrating your clients and harming your notoriety. In case you’re following your stock physically, it’s likewise simple to miscalculate, make information passage mistakes or lose spreadsheets and notes. By utilizing a stock following database, particularly close by electronic information trade and scanner tag filtering, you can stay away from those dangers and limit lost deals while boosting your chances for development.

Finance department can benefit from DBMS by utilizing it in a bookkeeping data framework fundamentally tracks back and bookkeeping related exercises that are basically utilized for vital arranging and basic leadership. So in the event that we come by that essential depiction, it would fundamentally be sheltered to expect that there is a few information included that must be gathered and sorted out to hold great openness. This is the thing that a database stands and exists for. Corporate back groups have long outgrown the conventional jobs of just adjusting books and spending plans as they have gone up against more logical key administration assignments. Their experience and knowledge into the market and their organization give fund pioneers a beneficial position in seeing how best to direct the organization to develop and address new corporate difficulties.

At the point when every division has its own information composed, it very well may be joined across the board programming for better utilized called Enterprise resource Planning (ERP) programming institutionalizes, streamlines, and coordinates business forms crosswise over fund, HR, acquisition, conveyance, and different offices.

Shared Database

Usually, the software operates on an integrated software platform using common data definitions operating on a single database. The central feature of all ERP systems is a shared database (relational database) that supports multiple functions used by different business units. In practice, this means that employees in different divisions like accounting and sales can rely on the same information for their specific needs. ERP allows interconnection with databases (Microsoft SQL, Microsoft SQLite and Microsoft Access). It enables linking information management systems advanced such as SAP, Microsoft Dynamics, Sage, ABAS … and recycle the information in the system to expand project quality from reliable data that allow us to guarantee the development of more effective projects to improve the productivity of our engineering during the process of design.

  1. Planning for growth

Most business databases have some form of reporting competences – from investigating input data and productivity tracking, to anticipating future trends and customers’ needs. If you’re planning a strategy for growth, a robust database system can be your business’ most valuable resource.

 

References

  • Date, C. J. (2003). An Introduction to Database Systems, Fifth Edition. Boston, MA: Addison Wesley.
  • Kroenke, D. & Auer, D. (2007). Database Concepts. 3rd ed. New York, NY: Prentice.
  • Web Database Applications with PHP and MySQL, 2nd Edition. O’Reilly | Safari. https://www.oreilly.com/library/view/web-database-applications/0596005431/ch01.html. Published 2018. Accessed November 17, 2018.
  • Elmasri R, Navathe S. Fundamentals Of Database Systems.
  • Ho S. Use and organizational implications of database systems. ACM SIGMIS Database. 1984;16(1):27-36. doi:10.1145/1113511.1113515
  • Bitsini N. Investigating ERP Misalignment between ERP Systems and Implementing Organizations in Developing Countries. Journal of Enterprise Resource Planning Studies. 2015:1-12. doi:10.5171/2015.570821
Web Development Trends in Iraq
28 Oct

Web Development Trends in Iraq

By: Vareen Azad, Date: 27/10/2018

It’s not surprise that the web industry level been raising to higher level since 2008. From its ability to produce to its potential to sell, every aspect of the online platform that has adapted to the changing consumer demand. Take any website for example, from its content, layout, development and design, everything has been given a new meaning and purpose since before, website was used only to display text oriented content with just a couple of pictures hidden at the top or at the bottom.

The trends in the Web Designing in Iraq are never calm at all. They are getting in advance. All the new features in the design are used and enhance the website visibility. The trends that come with the time are having their own functionality and deal with all the scenarios effectively. The trends are introduced for the ease of the users so that they can revisit the site and explore something good and appealing.

During web designing, designers are getting so much effectual and efficient that they watch the position of the website of the business in the industry before redesigning. This is because they want to show their clients and want them to get familiar with the digital presence and its significance in their business. The latest trends in the design of the web that has been implement in the design are more likely commercial design to make it more trendy and famous among the audience like advertising and online shopping websites that has a big trend nowadays. For this, standing tech company played a big role in developing web trends by always providing flexible plan to customer that goes into several steps as shown in the below:

Web Development Plan

In order to stay relevant on the web, Standing Tech Company stay updated beyond what is hot today and look into tomorrow. 2017 & 2018 was an eventful year for the face of web with a variety of new JavaScript frameworks. The focused points and trends among developers specially in 2018 are:

Mobile Friendly

With the development of e commerce, developers tried to make websites more mobile friendly. It redefines suitability and user experience to whole new level when you are able to browse and purchase products on a smaller screen device without compromising any functionality of the original website.

Multi languages

According to the Common Sense Advisory, 75% of consumers worldwide prefer to buy from websites in their own language. Even if they speak some English, or their mastery of the English language is good, trust is much higher when purchasing in their native tongue. That’s why most of the Iraqi websites has Arabic and Kurdish languages beside English language and there are some differences between English websites with Arabic and Kurdish languages. Since Arabic & Kurdish are one of the most difficult languages to design for we because it reads from right-to-left (RTL). The right-to-left aspect is more complex because the entire web page needs to be flipped horizontally.
It is still relatively direct to build a single language site. But designing multilingual sites that include Arabic & Kurdish will require cautious planning to guarantee the design does not have any conflicts when switching from LTR to RTL, or vice-versa and here is when Standing company plays a big role.

Upwardly Responsive

Yes, it’s quite everywhere in web designing articles, blogs and forums how much responsive web design means to the 21st century website. According to Statista portal, number of smartphone user in Iraq in 2017 was 33.34 million and its growing ever since. With the growing number of people using smart phones and tablets, the need for mobile compatible web designs are higher.

Dynamic Search

websites have hundreds, possibly even thousands of keyword types and variations, with details, names and availability of these varying from day to day. Keeping on top of this would be difficult, maybe impossible, through traditional keywords. Dynamic Search efficiently removes this requirement and automatically sets customer’s targeting criteria based on what it identifies on site.

High Resolution Images

When it comes to images you need to be as much exposure as possible, because a good looking image is the USP (unique selling point) of a product. Without the HD quality and different angles, your product and your commercial website cannot compete. That’s why these points have been developed. Most customers in Iraq believe in the power of visual conviction and tend to add images to describe product more than text itself.
Without learning the latest trends of a certain region developers cannot succeed. With the help of these latest web designing trends of Iraq developers can not only learn about the customer preferences, but also the leading marketing techniques the top ranking websites are use. Remember, good marketing decisions are based on knowledge, not numbers.

References:

  • software, t. (2018). Iraq mobile cellular subscriptions 2002-2017 | Statistic. [online] Statista. Available at: https://www.statista.com/statistics/498374/number-of-mobile-cellular-subscriptions-in-iraq/ [Accessed 27 Sep. 2018].
  • Advisory, C. (2014). Survey of 3,000 Online Shoppers Across 10 Countries Finds that 60% Rarely or Never Buy from English-only Websites. [online] commonsenseadvisory. Available at: https://www.commonsenseadvisory.com/default.aspx?Contenttype=ArticleDet&tabID=64&moduleId=392&Aid=21500&PR=PR [Accessed 27 Oct. 2018].
  • Tech, S. (2014). Standing Tech Company For Information Technology. [online] Standingtech.com. Available at: https://standingtech.com/ [Accessed 27 Oct. 2018].
  • Miller, B. (2016). Above the fold, revised edition. [Place of publication not identified]: HOW Books.
  • Souders, S. (2007). High performance web sites. Farnham: O’Reilly.

 

Do you Need A Website? Please Contact Us to talk with an expert!

29 Feb

List of Common Categories (MySQL table, Excel, CSV, PHP, JSON)

The following file contains same content (List of common categories) that are structured to departments. You can download any type that you need for your application.

  1. MySQL Table: category_mysql_table
  2. Excel and CSV: category_csv_xlsx
  3. PHP Array: category_PHP_array
  4. JSON: category_json
  5. Raw Text with PHP file for processing: category_PHP_TXT

If you need help to import big data to MySQL table, or, if you want to convert unstructured data to structured, please contact us to provide you free help!