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How Digital Marketing Personalization Can Improve Your Sales
19 Jun

How Digital Marketing Personalization Can Improve Your Sales

By: Aron Swain
Date: 19-Jun-2020

Digital Marketing


 People naturally won’t receive a message, except they feel it was designed specifically for them. This statement is true in personal conversations and also in digital marketing. It is also why businesses are very mindful of making sure that all their digital marketing moves are optimized so that customers can feel a personal connection from the brand.

While personalization has been a thing for several years, it is no more as simplistic as it used to be. A decade ago, personalization techniques may have involved just addressing customers by their first name and then ranting on about what your business can do for them.

Today, personalizing your digital marketing approach is meant to engage the customer at a much deeper level than what you can achieve with just having their basic data.

The focus is now entirely on the customer. A study showed that 90% of customers in the US find personalized marketing appealing. That’s a statistic no company or marketer should gloss over.

Marketing is no longer just about customer-generated business reviews on Yelp, or business recommendations on professional writing service review platforms like Best Writers Online. In other words, it’s more than what customers have to say about businesses or what businesses have to say about other companies.

Personalized marketing seeks to build a unique and deeply meaningful relationship with individual customers to increase brand loyalty, conversion, and sales. To achieve this level of communication and understanding between brand and consumer, the company has to leverage the gift of data analysis.

Armed with all the pertinent personal data of its ideal customer, it can use various digital technology to design individualized messages, products and service offerings, and more. This form of digital marketing can be implemented across multiple digital marketing channels and scenarios: emails, social media ads, and pages, e-commerce stores/carts, returning visitors, and much more.

No digital marketer worth his salt doubts the non-negotiable impact of personalized marketing — and you shouldn’t either. So if you’re still sitting on the fence about this, we’ve rounded up a few compelling benefits that show how a personalized digital marketing strategy can improve your business’s sales and success.

It boosts conversion

When two people who know each other are having a conversation, it is usually very distinct from a discussion between two strangers. In the first instance, both parties already know so much about each other and have no problem exchanging stories, ideas, memories, and more.

The same way it is easier to get a conversation going with someone you already know, the conversion is much easier to achieve with a frequent site visitor or a returning buyer. This statement is true because you already have personal details about them, like their shipping address, purchase details, and more. You are already one step closer to conversion when marketing to these people.

Knowing their buying behavior and preferences means that you can offer them personalized deals and streamline the purchase experience in a way that they would naturally be open to. This tactic is valid since they are already comfortable with your brand and do not want to waste any time surfing the net for the perfect deal.

It deepens relationships and grows trust

The more time a customer spends with your company, the more you learn about their browsing habits, purchasing power, frequency, and preferences, among other things. This data is invaluable as it is the only thing that can help you effectively personalize your marketing and deepen the intimacy of your relationship with each customer.

Because your marketing feels like it is intimately adapted for each customer, this directly builds your customers’ loyalty and trust. Usually, this can also mean increased brand visibility via word of mouth and referral sales. When a customer loves your personalized service and feels in touch at an intimate level, you own them and will enjoy an increased customer lifetime value as a result.

Maintains a high customer retention rate

Personalization positively impacts each customer’s experience with all your company’s touchpoints — email, social media, online store, blog, and more. When your customers are always satisfied with the value and service you deliver, it reduces the number of complaint calls, increases your positive review count, bolsters your brand loyalty, and also your customer retention rate.

Traditionally, in our competitive business clime, every potential customer is fair game to any digital marketer or company. As a result of this mindset, your competitors will always be trying to steal your customers away from you. However, because your customers are delighted and satisfied with your brand, they will be a lot less likely to consider jumping ship to a competitor.

It helps serves as an extra filter during lead nurturing

There is no such thing as having enough or too many customers; it’s a myth in today’s business thinking. So even companies with loyal customers always want more customers. Even when it comes to reaching out to entirely new people, personalized can still be of help here.

Smart marketers use the data they already have about their highest value customers to reach out to a lookalike audience. They use it to target only people with the highest likelihood of responding favorably to your marketing efforts. Still, there will always be a level of uncertainty when seeking out new customers.

Owing to this uncertainty, marketers will typically use the insights from their existing customer data to design content for pre-qualifying potential customers at the top of the funnel. This method will also work while sending them further down the line based on their responses and decisions.

It delivers a better budget/revenue ratio

A full-suite digital marketing strategy can cost a ton of money, even for small and medium businesses. According to WebFx, SMBs spend an average of $30,000 to $145,000 annually on their digital marketing. That’s too much money for any company to be throwing at marketing. This assertion is especially true if they are not recording a commensurate ROI.

For companies with personalized marketing in place, they would consequently not have to spend as much on marketing, given that their customers are already keen on their offering. Every business should want to attain this height with its customers.

At this point, provided you’re doing everything right, you can quickly identify the aspects of your marketing that customers are responding the most to. You can then optimize those aspects and scrap the ones with little to no conversion.

With this sort of approach, you would have achieved a leaner but more directed marketing strategy, a leaner marketing budget by consequence, and an uptick in sales and revenue.

Final Words

As customer data continues to be collected by businesses across the world, we will continue to see new ways to implement personalized marketing for increased sales revenue and customer satisfaction.

What’s more? The rise in people using interconnected devices is another avenue for businesses to roll out device-specific personalized marketing for their customers based on their browsing behavior on each of those devices.

In all, personalized marketing is not going anywhere; it’s only going to get bigger. Let the benefits on this list inspire you to launch your personalized marketing, or you may regret it sooner rather than later.

16 Mar

Web Design Best Practices in 2020

By: Hemin Mohammed
Date: 16-March-20

There is no doubt that advertising is a crucial part of companies and businesses, particularly in Erbil in which economy is booming fast. No matter if it’s a small, mid-size or even an enterprise. They need to have presence online in order to show their customers what they can offer. Digital advertising allows businesses grow faster by engaging with more people at a smaller budget and a shorter time frame than traditional ways of marketing (print and press).

Moreover, website is a great asset of digital marketing since all products, services, activities, deals and offers of your company are communicated in the most presentable and efficient way you’re your customers.

Therefore, the first step that companies in Erbil and worldwide should do is to have a reliable website allowing their customers engage with them. You may not sell your products and services online but you show website visitors what you can offer to them. Here starts the real business with the very basic channel of online presence that a website. As the first thing customers do is they look for your brand online. So if you have a business, and don’t have a website yet. It is time to consider having a website to tell people that you are existing doing this business.

For the reasons above web design industry has changed dramatically over the past decade. In addition, web standards are constantly changing, so revising your UX (User Experience) practices frequently is a key to success. User experience and needs were the main factors behind this enormous change in web design technology. It’s worth mentioning that business owners in Iraq aim to have a website that generate more conversions than just appealing users to stay for a longer time on their websites without performing a single action. These conversions may include: subscribing for a service, purchase of a product, downloading a trial software, upgrading a free service, registrations…etc. It’s simply called Website Conversions Rate-the percentage of users who performed one of the mentioned necessary actions. Therefore, the web developers team at Standing Tech company takes a great care about website conversions. This will help businesses grow their business scale and increase their profit. Standing Tech is a pioneer web developer in Erbil in applying these constant standards in Kurdistan region. Standing Tech’s strategy in 2020 is to have a revolutionary change in web design technology in the region and Iraq as whole, practicing the best and most effective web design standard techniques. If your browse their products’ section on their official website, you will realize that they have practiced up-to-date website standards. Here are some of the techniques Standing Tech depends on in designing websites.

Website header standards

In fact, the header tells much about what the website is offering to its visitors or customers. What brand is represented? What are the services and products offered on the website? How to contact company staff? What are the deals they have for their customers?

Apart from this, the header is a critical part of the home page as it grasps the first impression of users. Also it holds the most important elements that a good website header has. So if want to have an effective header you should consider having below elements:

  • Logo and slogan
  • Call-to-actions (CATs)
  • Headlines
  • Navigational menu
  • Search bar

However, these elements should not be used to overload the header. There should be a kind of balance between the content (text) and the technical elements. It is also not a good idea to leave the header empty. A user who cannot perform a simple action on your interface in a few seconds will probably leave and never return.

User Experience Design (UX)

UX is what a user of a certain product experiences when using that product. A good website should have a well-designed UX to satisfy users with your products/ services by making improvements in term of usability, accessibility, and providing pleasure in the interaction. In a simpler concept you when design your website, you should have your customers in mind.

Your website design should be simple and easy for your users. It has to allow them to quickly and efficiently interact with it. Complexity of elements and features on your website may distract the visitors and sends them back where they came from.

Your website should include these features to effectively target the user experience:

Useful: Is the content of your website useful and fulfilling your visitor’s needs? Does it make your visitors satisfy when they leave your website? Will they come back again?

Usable: Can your website be navigated on both mobile and desktop devices easily without errors? Today with developed smartphone market, almost 80% of web traffic comes from mobile phones.

Desirable: Are your brand and website elements reflecting you and your business identity in the best way possible? Have you used brand equity accurately so that your customers do not get confused about your brand?

Credible: Are you presenting yourself as the leading brand in the specified industry that people can refer to and trust? Trust in business leads to customer loyalty which will bring more revenues by their continuous actions.

Reduce Choices on Website

Simplicity has become fashionable today. Big companies like apple design their websites and applications in a very simple and stylish way. Choose a simple design for your website because when you offer more choices to your customers, it will be hard for them to make their mind. This could be done by turning your visitor’s focus to your Call-to-actions (CATs) by avoiding to present too many products and services on your webpages.

These CATs may include performing an action on certain pages, filling out a form, signing up for your newsletter, leaving a message, making a phone call, and visiting your physical store.

Minimize Animations on your website

As one of the latest web design trends, many web developers can use micro animations effectively to:

  • Encourage visitors to perform Call-to-Actions (CTAs).
  • give your website responsiveness.
  • Make your website easy to use or understand.

If animations are overused on your website, it will have a complete opposite effect. This will distract and confuse your visitors. So animations have to be used in moderate and accurate way to as per the designer’s strategic plan. On the other hand, small animations can have a good impact on the look and feel of the website.

Utilize Negative Spaces

Negative space or some call it ‘white space’ describes the areas between different elements on a web page. Negative spaces between your web elements and content gives your website an appealing look.

Mobile-Friendly Pages

Mobile responsive and friendly websites are not optional anymore. It has become a must do in website technology. It is worth mentioning that more than half of the web traffic worldwide comes from mobile phones. Usually the first page is very significant for any website as most of the actions should be available there. On the desktop version, developers and designers put a large slider or a big banner with company logo and slogan. Whereas in mobile version these big elements do not necessarily appear as they should be. So these need to be optimized per mobile design standards. Otherwise users will not feel good about your website.

Avoid Using Big Sliders & Carousels

Big sliders and carousels were used dominantly in website design trends for a while, but not anymore. UX experts have noticed that these elements could have a negative impact on your website due to below reasons:

  • Web pages will load slowly.
  • Affecting negatively on your valuable content
  • Appearing poor and malfunctioning on mobile devices.

So if you still have these elements on your website, consider removing them and replace them with static images for your products and services. Then you will see the difference in page time loading and giving more space to your content.

Branding Consistency

Your branding needs to be coherent across all digital platforms and including your website. If you miss this point, your branding is completely missed altogether.

Branding consistency is helping you acquire new customers and also keep old ones. Always make sure that your branding and your business are in-line with your customers by making your website:

  • The same logo is communicated.
  • The same slogan is communicated.
  • Uses the same color and theme
  • Contains the appropriate content.

Write Effective Content

Content is the most important factor customers visiting your website. It should be designed in an organized way to be functional and stylish.

If visitors are satisfied by the content you have presented to them, there will be the chance of converting them to real customers by performing actions as purchasing your products, subscribing to your services and much more. You be specific and concise in creating your content. Particularly nowadays more minimal designs are style and popular with presentable images and brief text content.

When you write content for a specific product or service on your website, it should allow people to identify:

  • What the product/ service is
  • What the features of the product/ service are
  • What are the benefits of this product/ service to you?
  • How to perform a Call-to-Action (CAT)?

Optimize for Speed

Make your website as fast as possible. Your pages should always load within 3 seconds as the standard loading time. If your website for whatever reason exceeded this time frame, visitors may leave without hesitance. To have a fast loading website, you need to integrate all these practices and standards mentioned throughout this article. Avoid using complicated flashy GUIs that cause delays to loading your web pages.

Use Landing Pages

Today majority of businesses are advertising on social media platforms and Google Ads. To help grow your business use landing pages specific to your user objectives.

A landing page also called a ‘destination page’ is a single web page that appears when clicking an optimized search result, a marketing promotion or an online advertisement.

standalone page accessible only by your target audience when they click on your ad and should be designed with a single goal (CTA) in mind. (Sign up, phone call, contact form, etc).

It’s been proven that landing pages helped businesses improve their digital marketing campaigns and increase their conversion rates. As landing pages would be the first destinations that users are redirected to, they should have a beautiful and appealing design.

Use Color Contrast

Contrasting color are part of the look and feel for a website. It soon draws the eye to a specific element in your design. This technique can be used to highlight your logo or a certain word or phrases that you want your audience to see first when they browse that certain page.

Update Your Website SEO Constantly

Google and other search engines are constantly updating their algorithms and standards from website ranking perspective.

These updates may happen several times in a year that cause dramatic changes to rankings for millions of websites, your website may be one them.

So maintaining your website’s SEO up to date, you will have the chance to increase your web traffic and eventually enhance rankings. It is worth mentioning that ranking is very important for your website. The higher ranking your website may have, the better it is in terms of competition with your business competitors and also increasing your online visibility. So this concludes that your website ranking has an important impact on your business growth. In other words, growth means making more profit.

Your Website Security is crucial

Your website security needs to be very strong regardless of whether you sell your products and services online or not. This would be for the safety of both your customers and the website itself. If a website has a vulnerable security, it is more exposed to hacking.

Millions of websites are hacked on a yearly basis. This is all due to neglecting the security side.

In order to protect your website from hacking, there are a number of precautionary steps you should follow:

  • Always update your themes and plugins.
  • Don’t missing security updates
  • Use strong passwords
  • Make sure you don’t have security holes.
  • Avoid possible data leaks

Also these steps can enhance your website security to a greater level:

  • Install recommended SSL Certificates to enable an encrypted connection to your website.
  • The security plugins installed should be compatible with your website.
  • Update your CMS platform and its plugins frequently to latest versions. If you keep them updated, you are safe from intrusions by hackers.

Design a Chat Boat

One of the best ways web developers depend on to collect information from your website visitors is to have a well-designed Chat Boat. Unlike traditional ways information has been collected from visitors through some different elements like newsletter opt-ins and complicated forms.

Nowadays visitors rather want to speak with a representative of your company and get their queries answered immediately. Therefore, the right technique to satisfy customers on your website is to utilize this element. It is reliable and cost effective.

Using Smart Videos

Videos are considered as the most powerful marketing tool. They bring more engagements than the rest of content. They soon tell you the story they carry.

For this reason, in 2020 marketing experts recommend to use smart videos as an effective promotional asset in website development.

Those days gone when website designers used to embed YouTube videos on their websites. A high quality video can do the purpose and convey the marketing message to targeted customers. After all, it is easy to utilize this powerful technique into your website.

3D Elements

Using 3D objects and elements is trendy in web design 2020. Whether you are a web developer or business owner, while designing or renovating your website, consider using 3D elements to easily grasp visitor’s attentions. Moreover, these elements will help bring your website into life. Also they create visual appeals and enhance user experience (UX).

Stylish Illustrations

Illustrations have become very popular part of user graphic interface (UGI) in the past couple of years. People are into illustrations more than long paragraphs of text. Sometimes you may use simple illustrations to explain your products and services instead of text. In 2020 most web designers include attractive illustrations in their trendy design.

 More about Search Engine Optimization (SEO)

One the most important practices of all time, especially in 2020 is prioritizing a good search engine optimization. The more you invest your efforts and capabilities on SEO, you’re more likely to have a better web ranking and getting more visitors on your website.

To do this you need to use targeted keywords throughout your website. The more effective content you publish on your website for users, the better organic traffic you will get.

To have an effective SEO for your website, follow these steps:

  • Responsive/ mobile-friendly design: not only to access your website from mobile and tablet devices, but also to get a better ranking by search engines like Google.
  • Header Tags (H1): the header tag (H1) can either be a headline of a certain page or a title of a post. They are used with relevant keywords to show you’re including relevant information on your headline or post title.
  • Title tags and meta descriptions: these help search engines understand the content of a web page. Since you’re writing for real people, you should have a kind of balance between SEO performance and style of your website.
  • Short descriptions for web URLs: this short readable description will often contain keywords.
  • Bring relevant URLs from high-quality websites: if you link your website with those high-ranked one, there will be a good chance to attract new visitors and increase overall traffic to your website.

I have a website. It’s up and running fine. Why should keep it updated?

Lots of website owners often ask this question, “do I ever need to update my website? Is it worth my time, effort and money to update my website even though it’s working fine and running?”

The reasonable answer to this question is YES.

Every year thousands of websites are designed and launched by business owners. Some of these could be your competitors that they affect their customers’ feelings with their newly updated websites. So from competition perspective it is mandatory you should renovate your website at least once every two to three years. Also in terms of security and ranking algorithms, it’s highly recommended to do that. Nowadays customers get excited when they see their service providers are updating their websites and communication channels constantly.


27 Feb

Mobile-First Web Design vs. Responsive Web Design

By: Bassel Tibi
Date: 27-Feb-20

In this article, we wall talk about two different approaches in Web design domain, the Responsive Web Design and the Mobile-First Web Design.

First, we will mention the meaning the feature for each design, then we will do a comparison and state which one is best for your organization,

Mobile-first website design:

Mobile-first websites are completely different from traditional websites. The conditions in which someone may visit your website from a mobile device are slightly different from the conditions sitting behind a computer or laptop.

Make things easy for your customers, more than 50% access the Internet from their mobile   phones, do not make them lose you there, and do not lose many visitors and potential customers.

Also, search engines have made many adjustments that indicate that websites compatible with mobile devices will be more important in ranking in search engine results.

Attention to the technical aspect of designing mobile-friendly websites is halfway, you should also make sure that this website improves the types of searches you get. Mobile users generally search for quick and easy information, which means they may not search for browsing a whole bunch of text to find what they need. While a great deal of content is crucial to drive searches on your desktop computer, providing relevant information, such as your phone number and address, is visible and easy to find when it comes to mobile search.

If your business contains a storefront, showroom, or office location that customers can visit, it is also important that you have an accurate Google Map card, so that users can easily get directions while on the move.

Why is designing a mobile-first website important to your business?

We have entered a new era of Internet use, specifically the use of the Internet via a mobile phone, consumers are turning to their mobile devices not only to write text, social network, and get directions and location on Google Map, but also use them to improve their lives, and get what they want through it.

Mobile devices have become essential in our daily routine, and according to the Internet trends report, the time the user spends dealing with digital media via mobile devices has reached more than three hours a day for the average user. Because of this shift in user behavior of the Internet, your digital marketing strategy must shift to a mobile focus as well, meaning that you need to optimize all of your marketing campaigns, assets and mobile orientation and  the most important of once which is a mobile-first website.

What does it mean, a mobile-first website?

When we talk about mobile-first websites, we mean that the website looks great on any mobile device, such as a smartphone or tablet. More than 90% of mobile users consider access to mobile content to be critical, and this means that many may consider leaving sites that they cannot browse through mobile. The site must be built on its compatibility with mobile, so the text is easy to read, and easy to navigate between its contents. The buttons and links are large and clear enough.

The most important thing on mobile-first websites is their ability to give your customers the information they want quickly, and despite the different information that people search for from different sites, the data that shows the basic information that people want is summarized in the name ,the address and phone number. If you have a retail store, a restaurant, or any other commercial activity that customers come to, then perhaps in addition to the previous data, the display of working hours will also be useful.

Google announced earlier that mobile compatibility is now a symbol of ranking, which means that mobile-first websites appear higher in search results, and every update after that strengthens and supports this trend more.

Your appearance in advanced results leads to more preferences for your site, more visits, and thus more customers and sales. The first thing I recommend is to make sure now that your website is compatible with the mobile, we can Standing Tech test it for you, the second thing that I recommend is to do a human test, ask one of your friends to test the site by moving between its contents through the mobile, how the content looks, and the ease of navigation between its sections , So you get a realistic user experience.

The importance of a mobile-friendly site:

Need a comfortable website? Yes, if you want to get and maintain more customers, you need a mobile-first site.

Studies recently conducted by Google confirm that any business, whether small, medium or large, needs a mobile-first website if it wants to gain a competitive advantage now and in the future.

Think carefully, how many percent do you lose if you don’t have a mobile-first site? More than half of your potential customers will go elsewhere, if your site is not mobile-friendly. Think about the permanent value of a single customer and think about how many people the customer will refer you to if you provide a good service.

When you dig deeper, what we’re really talking about are changing preferences of the modern consumer. Today’s consumer is more connected to mobile and less patient than years ago. What does a modern consumer want from your website? He wants the site to be fast, safe and accessible on a mobile device, and full of great content compatible for viewing on mobile.

Your website needs to be fast on mobile devices, the modern consumer does not want to wait, if the rapid loading of your pages does not happen, the user will click on the back button, if the download of your site does not exceed 3 seconds, then there is no problem for you.

Your website needs to be safe:

As of the beginning of 2018, Google has started classifying unsafe websites (websites that do not have an HTTPS or SSL certificate), the secure sites will be marked with a “locked” icon in green, and the unsafe websites will be marked with a ” not secure “.

Your customers are more likely to be smart and knowledgeable and understand the risks of hacking a website. If you have two options between two sites that are identical in the quality of products or services, but one of them has a green lock, i.e. it is safe, and the other is not safe. You will choose the safe site.

Standing Tech is the best place you can find a help and support on designing a mobile-first-website with the above features, we have local experts in all cities (Erbil, Sulaimaniah, Duhok, and Halabjah).

Responsive Web Design (RWD):

It is the design that changes its shape according to the shape and size of the user’s screen, and responsive designs become popular in recent years as an improvement in the appearance of sites, but today it has become necessary for your site to have a responsive design and it is no longer optional, because it greatly facilitates the browsing process as well as reading Texts, and leave the visitor with a good impression that makes him return to your site again.

If you are a site owner or you are thinking about creating a new site, the first thing that Standing Tech Company recommends that you should think about designing your site is to be responsive and suitable for all screen sizes of users such as phones, computers, etc. I am not talking here about a special design for Computer and other design of the phone, this technology has become from the past. Although many websites are still using them, I am talking here about only one design that changes its shape according to the size of the devices screens through which the site is browsed, such as phones of all sizes, computers and tablets.

Responsive Design features to all devices:

  1. Leaves a good user experience:

Some statistics confirmed that 70% of website visitors via phones do not return to the site again if its design does not fit the screens of their phones, because the design that matches the screens of the phones facilitates the process of browsing and reading texts well.

  1. Preference to appear in search engines:

Google is giving importance for sites with responsive design, and they appear in the first ranks in the search results that are done through mobile browsers, meaning that you will lose many visitors coming from the search engines for phones if your site is not responsive design.

  1. Improve your earnings from ads:

If your site has a responsive design, the ads will appear well and tidy, which increases the Click-through rate (CTR), and some advertising networks such as Google AdSense are now supporting responsive ad units that correspond to the responsive designs that have a major role in raising your profits in Google AdSense.

  1. Reducing site cost:

If your site is responsive design then you do not need another version of your site for mobile, and thus you will save the cost of design and the cost of servers as well as the cost of maintenance.

at the end, if your site is not Responsive Web Design and you want to make it responsive, it is not difficult, all what you have to do is contact Standing Tech Company.

Responsive Design vs Mobile-First Design

Responsive designs are intended to work on screens of all sizes and will change on the fly so that they make the best use of the screen employed. These changes often include deleting some images, rearranging content displayed in multiple columns into one column, and converting button-based menus to dropdowns, among many other things.

Responsive websites are frequently designed for optimal viewing on a larger screen with the added capability of adjusting to work on smaller ones. Sometimes “extra” information is displayed on a website designed for large screens because there is room for it but not necessarily because it is important to the goals of the website. Superfluous content is less of a problem when displayed on a large screen.

Conversely, because mobile-first designs are initially designed to work on small screens, designers are forced to determine what information is most critical and how to display it effectively on a small screen. This tends to yield highly relevant sites that focus on what’s important. Designers may add content to pages as the screen grows larger but should guard against allowing it to detract from websites’ goals.

Let’s talk now about CSS Frameworks, which is currently supports mobile-first, what is this and why we need to use it, and what is the best one?

What is framework?

Framework is a tool that has several components that help to establish a basis for the software through ready, developed and tested functions in order to ensure the quality and protection of the software. and this concept exists in several programming languages, including php, python, ruby and JavaScript which It confirms its popularity and extent of use by programmers in the world.

Purpose of using the framework

The purpose of the framework can be summarized in saving time and effort for the programmer because it does not have to reprogram the typical features that are mandatory in any application, due to the fact that it has several libraries, each one specialized in solving a specific problem, and for those who wish to use the framework and use the libraries they should respect its pattern, just as using the framework does not mean that the application will not need encoding, but rather, because the framework is only an aid.

A lot of frontend frameworks available now but few have proven their status and strength, and they continue to provide flexibility and strength to designers and programmers to build the most beautiful designs for their software projects.

Each framework has strong strengths and weaknesses, but what is important in modern frameworks is its flexibility, as the framework is designed in the form of units to allow you to use the framework in full or some of its parts to suit your project, or even use units from different frameworks, all of which are suitable for your project.

We will review one of the best frontend framework and some of its features that are provided for your software projects which is Bootstrap 

What is bootstrap?

Bootstrap is a free and open source framework for designing websites and web applications. Bootstrap 4.0 contains ready-made templates written in HTML and CSS to format text, forms, buttons, navigation bars and other GUI elements, as well as optional JavaScript plugins that help create interactive elements.

The Bootstrap framework contains elements and options for planning web development projects, including containers, the grid system, media object, and responsive item classes.

Bootstrap features and why you use it if you are a web developer or designer:

There are a lot of features and reasons that make you use Bootstrap in your projects some of these advantages are:

Bootstrap provides the ability to respond to all sizes such as different screen sizes, as well as tablets and mobile phones, which have become the largest visitor in search engines superior to the computer.

Bootstrap is easy and flexible, and you can use it just by learning the basics of HTML, CSS, and Javascript languages ​​without using many complicated codes.

One of the most important features of the bootstrap is that it is open sourced and it was released with a MIT license and you can use it from GitHub where you will find it most popular.

Bootstrap is compatible with all browsers, not just updated browsers, but it is also suitable for Internet Explorer 8.

There are a lot of other features and all of these features make Bootstrap very important for all sites and it may be mandatory also because of the time saving it makes in writing the code, as well as making the site responsive, a new site cannot start without being responsive to all sizes.

In a conclusion, the framework was found to help programmers to facilitate the programming process using tools and libraries previously programmed, with the aim of helping developers complete their projects in a short period of time with the highest possible quality while providing the ability to control software modifications in a scientific and consistent way.


Material Web Design vs Flat Web Design
20 Feb

Material Web Design vs Flat Web Design

By: Hanar Sabah, Date: 20 Feb 20

Material Design

Material Design is one of the design languages that is Android-oriented and is created by Google in 2014. It is used for designing interfaces such as website by designers and end-users with its own set of guidelines. We can say that Material Design is basically a design philosophy that acknowledges the technology behind interfaces. Material design has tangible UI and meaningful motion, and it is adaptive. It uses shadows, depth effects, padding, transitions, bevels, and animations, which makes the design look more realistic and stylish. The point is providing a high-quality outcome that looks good and is fun to look at while it is functional at the same time.

flat design vs material design

The Advantages of Material Design

  • It provides designers with guidelines, which makes it easier on designers since they don’t have to decide on the small details as they are already provided
  • It attracts users due to its three-dimensional style
  • It offers built-in APIs for animations, which is time saving for the designers
  • It indicates if a button is clickable or not on the application or the website
  • It provides its own color system that allows designers apply colors on their UI. This can be used as a guidance to use the right colors for the right products. Also, designers don’t have to think of which colors to use together since the system gives advice on that as well

The Disadvantages of Material Design

  • Validation from Google is needed to create a unique app because Material Design is created by Google, and they have their own rules
  • It does not let the designers be creative enough since it already provides many guidelines that should be followed
  • Batteries go low faster due to the use of animations

Flat Design

Flat design is a type of design that has a Flat style and is two-dimensional, which is used for both mobile, web application, and website design. Flat Design makes use of the least stylistic elements as it tends to focus more on its color, typography, and content rather than focusing on its look and shape. Flat Design does not use shadow, effects, color gradients, color contrasts, bevels, skeuomorphs, or any other feature that makes the design look more realistic, it is simply a flat design as the name indicates. With its simplicity and lack of stylishness, Flat Design is widely used for app and web design because it creates a comfortable environment to the UI due to the simple elements that are easy to click or tab, and also due to its visual clarity. This makes interaction between the interface and the user easy and effortless.

The Advantages of Flat Design

  • it is user-friendly
  • it is very adaptive, which lets designers make the apps as adaptive as they want. For example, they can create a web design that looks good on all the screen types.
  • it is readable and visually clear
  • it is legible on different screens
  • it is fast on both mobile and web interfaces

The Disadvantages of Flat Design

  • it lacks style and modern design features, which is not attractive for its users
  • the simplicity of the icons and shapes puts a limit on the designers, which does not allow them to be creative and go the extra mile
  • it is hard to tell if a button is clickable or not because it does not use any shadow or raised bevel to show that it is clickable

The Differences Between Material Design and Flat design

Flat Design and Material design are both used for mobile application, web application, and website design and they are both design styles. However, they have many differences. One of the differences between Material Design and Flat Design is that Material Design uses gradient and shadow to give the design a sense of depth while Flat Design does not use any shadow or gradient. In other words, Material Design is three-dimensional while Flat Design is two-dimensional. Also, Material Design uses animations while Flat Design does not. Another difference is that Material Design uses the Z-Axis while Flat Design does not use Z-Axis. Another difference is that Material Design is slower and takes more time to load due to its added design features compared to Flat Design, which has less design features.

Which One to Use/ Which One is Better?

Both Material Design and Flat Design are useful depending on the purpose, it could be useful for one purpose and useless for another. For a business which needs a simple design that is user-friendly, Flat Design would be the right option. However, if a business wants a design that looks good and is rich in terms of design features, then Material Design would be the right choice. As for designers and developers who want to work fast, Material Design is better to use as their tool because Material Design has its own guidelines and it is well documented. On the other hand, for the end-users, Material Design is better for the ones who are new to the world of technology because it focuses more on the look and appearance, which makes it look more like real world objects. However, Flat Design focuses more on its usability than the look, therefore it is better for the ones who are already familiar with the digital world.

What Can Standing Tech Company Provide?

Standing Tech Company can provide best quality website using both flat website design and material website design that would suit the business’s requirements along with all other varieties of products and services. We also provide services (Website Security, Website update and Maintenance) through our local experts in the region (Erbil, Sulaimaniah, Duhok, and Halabja).


  • GOYAL, A. (2017, April 26). Material Design vs. Flat Design – Which One is Better? Retrieved from octalsoftware:
  • K, G. (2019, February 24). Material Design vs Flat Design – Which one to use? Retrieved from
  • Material Design. (n.d.). Retrieved from interaction-design:
  • Savić, V. (2016, February 29). A SHORT HISTORY OF FLAT DESIGN. Retrieved from popwebdesign:
  • What is Material Design and How Can It Be Used? (2016, March 3). Retrieved from Enginess:


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User-Friendly Website
12 Feb

User-Friendly Website

By: Hemin Mohammed
Date: 12-Feb-20

In today’s business world majority of businesses relay on online advertising to grow their business scale. If we take Iraq as an example, businesses ranging from small size to large enterprises have at least some webpages viewing their products and services. More specifically Businesses in Kurdistan and its capital Erbil are among the most website owners across the country. Since website is a crucial element of digital advertising, it needs to be developed in a way that customers and viewers can use it easily and comfortably.

Nowadays web developers spending too much effort on the front-end development that include look and feel to grab the first impression of viewers. What’s more important is the easy use of the elements the web pages offer.

Standing Tech Company is one of the leading local companies developing websites, web applications and databases for all types of businesses aiming to grow their business from advertising to online presence, and leading sales. Our main office located in Erbil but we have experts in all the Governorates (Erbil, Sulaimaniah, Duhok and Halabja).

So to have a friendly-website you should include these essential characteristics while designing your website:

Responsiveness & Compatibility

Today with developed technology of smartphones, almost 80% of the average online users come from mobile phones. Therefore, to have a robust and easy to use platform, websites should be completely accessible and browsed in all mobile phones, tablets, iPads and other responsive devices. This will certainly add lots of traffic to websites.

responsive structure

Effective and simple Navigation

The first glance is very important for first time visitors. Hence the first landing page is critical in any website to make them stay longer on the website. So, to have a simple and attractive front page, the navigation (upper menu) has to be simple and well-structured. In below we will see an example of a good navigation which will affect the first glance of visitors:

Simple and elegant navigation (Simple and easy menu with using appropriate names for their products and services)


Whereas some websites use very complex navigation with too many menus and sub-menus that will confuse the users to find what are looking for.

So, websites should be designed in a way everyone can use it with minimum user experience. The information presents on the website must be very friendly to the target users. So, a well-structured website will drive too much traffic and users will stay for longer browsing the content on the website. This will of course affect the ranking of the website.

Position your Logo to be found easily

Don’t make users look for your logo or brand identity. Usually the logo is located at the top right or left corner of your website. This will help users identify your brand easily. The logo must be clickable and redirect the users back to the home page from wherever they are on the website.

standingtech logo

Fast Loading Performance

Nothing is worse than waiting for website to load. The main reason users leave a certain website is that it takes too long for a website to load, especially with slow connections. Therefore, the website loading time to be between 4 to 6 seconds as per standard. This will also effect on the ranking of your website as users will leave the website if it takes longer than that time.


Using clear Call-To-Actions

Sometimes your put certain call-to-actions on a specific page and you are expecting users to do something with them. So, by adding a clear call-to-actions on your webpages, and in the most clickable areas, you’ll drive visitors to take the actions you want them to. A few examples of clear call-to-actions include:

  • “Click Here to Order”
  • “Download Now “
  • “Contact Us”
  • “Get a Quote”
  • “For more click here”
  • “Subscribe Now”

download button

Make Your Content Easy to Understand

Use a language that is simple and concise, and include headers, sub headers, bullets, and other formatting techniques to make it easy for readers to read and understand your content. Also, avoid using a complex and vague terminology. While it’s okay to use words that show you’re an expert in your field, it’s important to understand the knowledge level of your audience and to write first and foremost for them.

Simple Forms

Forms are a crucial part of collecting information from website visitors, from email newsletter subscriptions to membership payments. Applying user-friendly design to forms makes it quick and easy for people to complete and submit their requests and queries. Below is a simple form example designed by Standing Tech Company:

standingtech form

Balance text with visual art designs

Today’s website visitors are reading less and expecting more photos, videos, and interesting designs that work to organize your site and inspire engagement. Use high-quality images that enhance the text, but don’t overcrowd your pages, and use real photos whenever possible. Visuals will also help make your look and feel more appealing.

Choose appropriate colors

Choose the colors for your website carefully. You need to make balance between beauty and clarity. Not only does your color palette need to make sense for your industry, but the contrast between the background and text needs to be enough that the visitors can read text easily and not strain their eyes. Sometimes color represent a certain segment of customers. Some businesses have two color palettes for their B2B and B2C customers on their website to differentiate between a normal customer and a corporate one.

color template

Make content shareable.

Social media is one of the main factors to add traffic to your website by redirecting customers from social platforms to your website. To get the most out of social media today, you must create a type of content that is easily shareable. In addition to including social icons on each page of your website, you may also want to allow users to share specific pieces of information on your website across multiple social media platforms.

Create Search Functionality to your website

Experienced users will be expecting your site to have search functionality. If it doesn’t, they will likely leave and find a site that is easier to navigate. It’s a simple design feature that shouldn’t be neglected especially if the website has lots of content on it.


Consider Analytics

Google Analytics will give you quantitative insight into what pages should be listed in your main menu. Figuring out where your visitors are going on your website is important to understand if your layout is effective and make strategic adjustments. Lay the menu out with the most popular pages, first making it easier for your audience to find what they are looking for quickly.



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12 Feb

Eight tips that enable you to apply simplicity theory in the design of websites

By: Bassel Tibi
Date: 12-Feb-20

In the past few years, web design in Erbil become trending and most companies depends on their websites to publish their products and services. Designing a web page has been affected by many different directions that are constantly changing, but there are many things that affect design and that cannot be eliminated with time, and one of these trends is Minimalism simplicity, That’s because this concept has always been very popular in various media over the ages.

We hear a lot of complaints from Internet users that some sites are very complex and difficult to deal with, which limits the user’s interaction on the site. Simplicity in web design works to enhance the user’s experience of the site, in addition to improving the general site shape.

In the world of simplicity, the principle of “least, best” is considered one of the most well-known principles, especially when applied to web design in the twenty-first century. Standing Tech company can provide and create an ideal user-friendly website relying on the following explained 8 amazing tips that enable you to apply simplicity theory in the design of websites.

Using Flat Design:

Flat Design, is a new trend in the world of web design, inspired by the physical simulation of skeuomorphism, as if we were designing a writing interface in a very similar way to a real notebook.

The flat design is characterized by its simplicity and avoids things that were considered aesthetic beforehand, such as the effects of three-dimensional, the use of shades and gradations. It depends on two or maximum 3 colors which are consistent and harmonious with each other.

Major companies have begun to go to flat designs such as Microsoft, Google and Apple, Apple has introduced a flat user interface design in the latest update ISO 7, and Microsoft has applied it to the new Windows 8 Metro interface.

You can see the magnificence of the flat design when you enter the official Microsoft website. You will notice that the icons and illustrations have a two-dimensional appearance, that is, without shadows and effects, in order to appear completely flat.

Use and distribute white spaces on your site’s pages:

White spaces (also known as passive spaces) are those spaces that do not occupy space with an element as text, image or any visible element. These spaces are distributed in a coordinated and correct way that makes the design readable quickly and comfortably to the eye, and it is one of the basic criteria that make your design simple and elegant.

There is one of the major sites that use white spaces, but we aren’t recognizing it because we are using it constantly, this site is the famous Google search engine, which contains only a search rectangle and a group of links below it and a large white space, since the goal of the site is to search, these white spaces makes user focus only on the search bar. White space in the design is the backbone of Minimalism design and is one of the varied and effective tools that can add a special advantage to your design. When used well, these spaces can help to balance the design, and cancel the mess inside, so help the user to breath!

Stay away from unnecessary:

Think about what is important for the content you provide or the functionality of your site, then focus only on these things and try to eliminate anything else that does not directly relates to this content or this function.

Remember that these elements that you keep will affect the readability and usability of your site, so leave it only if necessary. In order to make sure that the people who visit your site perform a specific procedure that you have specified, such as an online purchase, a phone call, or filling a specific form, you have to reduce the options available to them so that their focus is on the service you provide, so reducing options and moving away from what is not necessary is another example of design simplicity.

One of the websites that take great advice in reducing options is Gengo, which offers professional translation services. If you look at the image below, you can see its landing page, see how simple site design and avoiding setting many options makes the user focus only on the service that the site provides and is writing or downloading text until it is translated. In this way, the Gengo site converts the site’s users into customers who request the service, which increases the site’s revenue.

Use large fonts:

If you really want to appreciate the concept of Simplicity in web design, you should look at Brian Danaher’s website, who is an art director, painter and designer. As you can see, the site mainly depends on two things: large broad lines that help you to read easily and page layout that depends on a single-column layout, some people may consider that the design of this site is extremely simple, but it is It still accomplishes two very important goals:

  • Since the page layout is based on only one column, Brian is able to direct the user’s focus towards the goal that he has set for the site, who is Brian Danaher, and how people can communicate with him.
  • Brian succeeded in using the contrast in the colors of the lines and background, which gave the site a special and wonderful character.

Easy navigation:

Some people ignoring the navigation menu when designing their website, but it can have a big impact in adding a touch of simplicity to your website, the page list that is beautifully combined with the background of the site has a great importance in making the site characterized by simplicity.

If you look at the website of the photographer and designer Cristian Ordonez, you can see the simplicity of the browsing list used on the site and how it does not extend across the entire home page view but is designed in the right corner of the site. In addition, they are designed in a way that there are no sub menus so there are no different or additional layers for browsing. If you look closely, you will see that the menu colors are brilliantly combined with the background colors.

Use the colors to draw attention:

You can add some colors in some specific areas of your site, which makes the site to be characterized by simplicity in addition to that it becomes easy for the user to focus on the important things in any page of the site.

By adding some colors here and there on your site, you will draw the attention of users to specific important subjects. One of the websites that embodies this smart use of colors is the 960 Grid System, which works to organize the development of websites. You will immediately notice the use of the yellow color on the view demo, download links, and also the blue color will attract your attention in the Twitter logo on the left corner of the site, and that if you click on it will take you directly to the Twitter page of the designer and owner of the site.

Load Time:

How long does your site take to load?

If your site takes longer than ten seconds to load, most readers won’t stick around. Associated Press statistics show the average user’s attention span is decreasing, not increasing.

If you’ve forgotten to consider load time in your web design, you’ve forgotten a critical element of a user-friendly site.

What that means is that if you design a website that loads quickly, you’re probably giving your client an advantage over the competition. Who doesn’t want that for their clients?

Mobile Friendly:

The key to usability is how your website appears on mobile devices. A user-friendly website is a mobile-friendly website. Every website should have a site that appeals to mobile users.


If you apply all of the above the rules and advice well, then you will have applied the concept of simplicity carefully, which will help to increase the site’s revenues if you reduce the options in front of the user so that he can focus his attention on the service you offer. Standing Tech company with its professional team in Erbil can help you to create, design and serve your succeed website that will help you increase your revenue. In general, your simple design of the site will make it clean, neat and clean, thus making it easier to navigate the user. This is the biggest reason why you should use this new approach in designing your websites.

Internet connectivity in Erbil becoming stable and faster each year, and the technology trends in using Web Apps , web design becoming a major thing for each company.



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Web Design in Erbil and Kurdistan Region, Iraq
10 Feb

Web Design in Erbil and Kurdistan Region, Iraq

By: Vareen Azad, Date: 02/10/2020

What is Web design?

Web design is the way toward arranging, conceptualizing, and organizing content expected for the Internet. modern website architecture goes past what things look like (feel) to incorporate how things work (usefulness). Website design isn’t constrained to sites as it incorporates different uses, for example, web applications, versatile applications, and user interface design.

These days, an ever increasing number of clients peruse the web utilizing various gadgets, in various screens. They change in size, from work area screen to tablet and Smartphone screen. The web improvement gets troublesome, accepting all these various choices in size. By following some website designs, the work process is kept increasingly sensible. Building a responsive site isn’t simple at all while creating for various gadgets.

Web design layouts

When considering the layout styling for a website it’s significant to take into account the planned purpose and target audience of the design. The process of layout customization is merely a matter of knowing how best to present the website content. Following are the main layouts of website:

Website Functional elements

Website functional elements

Types of website design

Despite the fact that you may go over articles online that discussion about an entire bundle of web designs styles (fixed, static, fluid, and so on), in the present versatile first world, there are just two different ways to appropriately structure a site: versatile and responsive sites.

Adaptive websites

Adaptive web design uses two or more versions of a website that are modified for different screen sizes. Adaptive websites can be divided in two main categories based upon how the site detects what “version” needs to be displayed.

Adapts based on device type, this means the site knows what version to display (ex: desktop or mobile). And Adapts based on browser width, the website uses media-queries and breakpoints to switch between versions.

Responsive websites

Responsive websites use a mixture of flexible grids (based on percentages) with breakpoints to create a tradition look at every screen size. Unlike adaptive sites that adapt only when they hit a breakpoint, responsive websites are constantly changing according to the screen size.

The Past, Present and Future of Prototype and Product Development. Going Ideas to Products isn’t a simple undertaking. It requires some investment, ability and a procedure to plan and build up the result of tomorrow. With the level of internet usage in Erbil among clients today, it is basic to begin with a site for your private venture. Not exclusively will a site permit you to build up a nearness in our current reality where your intended interest group lives, it will make it simpler more individuals to look, find, and get in touch with you.

Living in the improvement nation like Erbil, a website is presently a need for a business, enormous or little. On the off chance that you have a business and don’t have a site, you are presumably losing various extraordinary open doors for your business. A site itself can be utilized to achieve a wide range of advertising methodologies to enable your business to develop. The web has a far more wide reach than some other type of publicizing. While it requires some investment to develop enough traffic to your site to have a beneficial effect on your organization’s advertising effort. In Erbil there are companies that will help you to develop your business and provide web development services like Standing Tech Co.

Standing Tech is a leading solutions provider of Information Technology, Business Management and Training Services which bring a comprehensive portfolio of integrated solutions around IT platforms, outsourcing, business consultancy, besides offering a wide range of training programs.

Standing Tech Co. provide clients optimal services aligned with the latest technologies and strategies which serve clients with utmost integrity with an ambition of long-term partnership.

Standing Tech Co. website development provide proper reflection of your company’s physical presence on virtual presence to deliver your services online with the same quality you deliver in real life. The size and sections of any website is custom built for your business needs. From the technology, to the process, to assembling the right team, every aspect of the effort requires planning, communication, and experience. However, all our websites are fully developed, tested, and offered for several different companies who serve in banking, education, marketing, e commerce. Etc…with ensuring the following features:

Having a website doesn’t just lead your business to exist in the digital world; it helps it to thrive in the physical world as well. A website helps a business in various areas of growth involving your customers, your reputation, and your visibility in your community and industry. While building your website with Standing Tech Co. they will guarantee that your website will:

Generates Leads

A website helps your business by producing leads with calls-to-action. A call-to-action is a button or text on your website that prompts someone to provide their contact info for a specific purpose.

Saving Time

A website can save you time and money as a business owner. Think of your website as a talk you’d have with a person interested in your services, whether on the phone or in person.

Promoting Your Business

In addition to giving data about your business, a website permits you to exhibit your business’ items and administrations. Contingent upon your business, you can have a photograph display or arrangement of your work, a blog where you can stand apart as a specialist in your general vicinity and give valuable data, and even a segment for client tributes. This permits clients to perceive how and why they should utilize your business, which settles on their basic leadership simpler.

Expanding your reach

With a website, anyone can find or blunder upon your work, not just people in your area. SEO, or search engine optimization, works to get your business found by people conducting online searches, putting your business in front of more than just the people who are walking by.


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How does patient’s database help in medical field?
05 Feb

How does patient’s database help in medical field?

By: Zhiwa Ismail  Date: 05-Feb-2020

If you have ever been to an emergency department, you probably have an idea of what it looks like. Its intensive atmosphere makes it appear more like a battlefield where everyone is trying to win their battle. Hundreds are being admitted in hospitals every day and practitioners must learn and remember a lot about each patient in order to do the right thing. This is not as simple as it sounds, but rather requires a lot of effort and harder than one could bear. That is exactly the reasons that made the use of “patient’s database” a necessity in health care.


A Patient’s database is a detailed health record of a patient that has been provided by the patient’s health practitioner. There is various important information that must be provided in the database, for instance:

  • Patient’s Demographic data.
  • Contact information.
  • Surgical operations.
  • Medical history.
  • Current psychological and physical conditions.

The concept of the patient’s health record began to appear in the 1970s to improve health care and efficiency in hospitals and certainly, it was a great success. At the early stages of the invention, the concept used papers and documents to record the data, which was slow and loss of data was viable, as well as the clinician had recording limitations. In the present-day, our world revolves around digital technology and has changed many things for the better, including recording patient’s health. Nowadays many hospitals and clinics make use of Electronic health records “EHR”, which is a digital version of a patient’s health record that allows access to authorized users anywhere at any time and shared by multiple physicians of more than one health center. The electronic health record is a renovation and a substituent of the patient’s paper-based records that can be constantly updated and have improved the overall efficiency in hospitals. Unfortunately, in less technologically civilized countries such as Erbil in Kurdistan, most hospitals are not yet introduced to this wonderful technology that has the ability to dramatically elevate the entire country’s quality of health care.

The Standing Tech company is a company located in Erbil, Kurdistan. Primarily made of a group of specialized, skilled engineers and business analysts that are willing to provide you with the latest, high-quality information technology services. Standing tech can create and set the “electronic health record” system for local and private hospitals with the best quality, making hospitals more efficient, safe, error-free and creating a revolution in the health systems of the area.

Standing tech will now refer to some of the many benefits of the patient’s health record in improving health maintenance:

Health-related researches

Medical researches often require wide-reaching data and information for investigation and researches that allow us to deal with more chronic conditions. Without these researches, many of the today’s cures and medicines would not have existed. Recorded health data of patients play a significant role in providing these data and enable researchers to set foot on a massive amount of information without much effort. Scientists can use the patient’s data to learn about a condition accompanied by age, gender, and some other important information without bothering the patient at all. They can as well get updates electronically without being present at the clinical site. This has made an entire evolution in the world of medical researches and changed it for the best. Patient’s database, electronically or paper-based, has assisted a lot of medical research in the past years and will continue to. There might be some ethical and privacy violation issues, but they are usually resolved.

Better communication between patients and healthcare providers

A patient’s database certainly improves communication between the patient and the physician. Since the database provides more information than the patient could tell, it’s easier and more open for the health practitioner to connect to this information and make sense out of it, leading to a more accurate diagnosis and prescription. On the other hand, direct access of the patient to his own health record through “EHR” further educates the patient about his or her condition. This results in a better understanding and cooperation between the patient and the health-care provider as well as it helps the patient to learn more about their illness and ways to look after themselves for a quicker recovery.

Reducing medical errors

At one point in our lives, we all must have faced something wrong in the hospital, whether it was a misdiagnosis, a wrong prescription or even as far as a wrong-site surgery. According to a recent study done by Johns Hopkins, medical errors are now ranked as the third cause of death in the United States. Well, every human makes mistakes, and doctors are no exception. However, most of these mistakes are not caused by recklessness or inattentiveness of the physicians but rather caused by inaccurate data, faulty systems, and unclear communication between the clinician and the patient. Many health centers now use “Electronic health records” that organizes information and makes it easier to access the patient’s data. It provides a vast amount of information, among them are laboratory tests, history of family health statue, allergies, and currently prescribed drugs. This can largely reduce many medical errors such as adverse drug reactions, duplicated tests and faulty diagnoses and treatments. These errors are unlikely to happen and largely avoided if your doctor has a copy of all these ready on his desk.

Providing safety

Suppose that you have been suffering from several symptoms for a while, and it has been challenging for the doctors to diagnose your condition. You have been shifting from one doctor to another each with different prescription and treatment. Now you want to visit a new doctor hoping he would help, well he probably will ask you to fill out a form to record all previous treatments, tests, diagnosis and medications prescribed. Just thinking about it makes one dizzy, not to mention all the terrible coincidences that could result if you miss out a piece of information or worse of all, make up false ones. In technologically civilized regions, these sorts of accidents are minimized since you don’t really need to say anything to your doctor, your health record will say it all. Your previous doctor can simply send all the data your new doctor will need such as tests, prescriptions, allergies, family history of disease and the surgical operations taken. By using the patient’s health record, risks of various accidents are reduced, and data are more reliable. This way patients feel more secured, provided with ultimate safety. The old paper-based records are as well useful. But it consumes time and money and more vulnerable to mistakes elevating risks of errors.

Improving efficiency

In populous cities such as Erbil in Kurdistan, it’s unbearable to keep track of time and data due to overloading in emergency units or local hospitals. Health centers using electronic health records can save a lot of time, money and promote better coordination in hospitals. Multiple clinicians can access to your records, which allows them to communicate with each other by direct update of results and diagnosis. This cuts down on unnecessary tests or duplicated tests, as well as enabling physicians to spend less time with each patient by reducing the time spent in waiting for reports and results. Accessing to a patient’s history of clinical data allows a more precise diagnosis and less need for repeating some of the medical procedures. By doing so, physicians can see more patients and facilitates health care in hospitals.

Cases of emergency

If health centers in your country rely on electronic health record “EHR” then you are very lucky, because it could just be the line between your life and death one day. After having a terrible accident or getting injured during a natural catastrophe such as an earthquake, many people panic and find it hard to remember many details about their life, health, or worse of all, could even tell misleading information. Accessing one’s “EHR” in these situations is very helpful and guarantees the reliability of the data. Thereby, doctors don’t have to squeeze out information from patients, and the fear of whether the patient has any lethal allergy to a certain drug or learn about their blood group during blood transfusion. This encourages physicians to take the right action before it’s too late.

To sum things up, a patient’s health record provides accurate data, efficient care, reliable information, enhances communication, coordinates hospitals, saves money and time, and improves the overall quality of healthcare. This makes the use of the patient’s database an obligatory and have helped physicians to make more informed decisions and diagnosis for decades. It’s believed that the future brings much more progress to the recording of patient’s health, making use of artificial intelligence and robots. Let’s just hope that this will be a better version and improve the quality of health care even further.



Standing Tech Company Named STAND-UP Web Design Company in Iraq
10 Sep

Standing Tech Company Named STAND-UP Web Design Company in Iraq

At Standing Tech Company, we’re here to give your company a STANDING ovation! We’re a group of talented, seasoned, excited engineers and business analysts that strive to provide premiere information technology services. We hone in on customer satisfaction, economic factors, and environmentally sound services, as a recipe for success!

We’ve been in the industry for quite some time now, and have time-tested resources for our clients. We know how to be creative and use our expertise to help numerous companies. Our goal is to become a professional authority in our area. In light of our efforts, we’ve been named a top B2B company in Iraq by Clutch!

Clutch is a B2B review platform that uses a unique ratings methodology to compare companies across industries. In their web designer’s leader’s matrix, we’re listed among the top companies in Iraq! We’d like to thank our valued customer base for believing in our mission and participating in client interviews to prove our impact. Thanks to their input, we’ve been awarded a perfect 5/5 start! Below is a recent interview:


“The leadership designation will strengthen our online brand recognition and visibility everywhere which might create new leads and business opportunities.” – CEO, Standing Tech Company

Clutch’s sister site, Visual Objects is another valuable B2B resource. Each Visual Objects list has a catalogue of a company’s past visual work that buyers can reference for their convenience. Another sister site, The Manifest, features us as a top leader in our field and compares our data to other companies’.

If you’d like to take your company to the next level with our innovative information technology strategies, please reach out today!


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