Author Archives: standingtech

How Websites become the first choice on Google
17 Nov

How Websites become the first choice on Google

By: Vareen Azad, Date: 08/11/2018

Search engines take advantage of reverse broadcast networks to help save time and money. They are moment answer frameworks that give ultra-focused on publicizing. Numerous individuals think web indexes have a shrouded motivation. This basically isn’t valid. The objective of the search engine is to give brilliant substance to individuals looking through the Internet. Web search tools with the broadest conveyance arrange offer the most publicizing space. Google is viewed as the internet searcher with the best significance. Their advancements control the heft of web seeks. Specifically, Search engine optimization (SEO) refers to methods that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your invention or service with search engines.

Search engine optimization (SEO) is frequently about making little alterations to parts of your site. At the point when seen separately, these progressions may appear incremental enhancements, however when joined with different improvements, they could noticeably affect your site’s client experience and execution in natural indexed lists. You’re likely officially acquainted with a significant number of the subjects in this guide, since they’re basic elements for any page, however you may not be making the most out of them.

So, why is it important for your business‟ website to be listed on search engines?

On Google, there are more than 694,000 ventures search each second.  Consistently that your site isn’t recorded on Google, you are conceivably passing up hundreds, if not a huge number of chances for somebody to visit your site, read your substance, and possibly purchase your item or administration. Honing SEO rudiments, and additionally further developed procedures after those, can radically enhance your website’s capacity to rank in the web indexes and get found by your potential clients.

How Search Engines Work?

Search engines have one objective – to provide you with the most relevant results possible in relation to your search query. If the search engine is successful in providing you with information that meets your needs, then you are a happy searcher. And happy searchers are more likely to come back to the same search engine time and time again because they are getting the results they need. So the below figure is the process of the search engine optimization:

process of the search engine optimization

In order for a search engine to be able to display results when a user types in a query, they need a document of accessible data to look over. Each web crawler has exclusive techniques for social affair and organizing site content. Despite the particular strategies or techniques utilized, this procedure is called indexing. Search engines actually attempt to check the whole online universe and file all the data so they can indicate it to you when you enter a pursuit inquiry. How would they do it? Each web crawler has what are alluded to as bots, or crawlers, that always examine the web, ordering sites for substance and following connections on every page to different pages. On the off chance that your site has not been ordered, it is unthinkable for your site to show up in the indexed lists. Except if you are maintaining an obscure online business or endeavoring to swindle your way to the highest point of the internet search engine results page (SERP), chances are your website has already been indexed.

Getting on Google’s first search result Organically

There are some ways to get on the Google’s first search result, and one of them is the organic, or natural, method and they are

Website structure:

Having a good and organized structure while building your website will help users find the information they want in the quickest and simplest possible way, this is your main objective. There are some phrases that users normally search and every website must have them like:

  • About Us –A well designed about page that contains important and clear history about the company, business, person,…etc will help to improves the credibility and reliability of a web site.
  • Contact Page –contact information like email, phone, map and business address will help users to feel secure and trust more about the content.
  • Privacy Policy –Search engines, like Google, like it when websites have a privacy policy in place.
  • URL Structure:The arrangement of your permalinks should describe the basis of the content of each webpage.

Website content:

  1. Quality and Length of Your Page Content– developed website’s pages must be full of unique and useful information that will benefit your ideal customer. The longer the better, as long as it is high quality. The goal of google in providing search engine result is to show users the best and most relevant information according to what they are searching for. So creating quality content website means many different things to many different people, but there are some specific features that must be focused on and they are:
  • Adding value: Ensure the substance content of what you post is really helpful for your customers. This will likewise help create inbound connections, which thus will support your rankings in Google.
  • Growing readability. Ensure you’re utilizing right sentence structure and spelling. Figure out how to deliver content for the web, which implies short sections, short sentences, and heaps of blank area on the page.
  1. Avoid advertisements above the fold- One of Google’s most up to date activities needs to do with bringing down the rankings of destinations that utilization notices over the overlap. Except if you’re producing critical income from outsider promoting, this shouldn’t be an issue.
  2. Pictures: There is nothing more awful than arriving on a website page and being looked with heaps of content. Not exclusively are pictures an incredible method to separate segments of content, yet they likewise fill in as a chance to speak with the web indexes. Since web indexes can’t tell what an image is by checking it, they search for hints in two spots. Each image you transfer to your site will have a record name. At the point when the image is embedded on your site, the image’s record name really lives in your site’s sources code, or HTML. Since the web search tools filter your site’s code, you should utilize document names that depict the image. For instance, „red-sneakers velcro.jpg‟ is substantially more helpful than „pic12345.jpg‟. Furthermore, you can give the web indexes an additional hand by including alt labels on all photos on your site. Alt labels are short pieces of code that enable you to label every photograph on your site with a short content ad spot.
  3. Mobile Friendly Website– now a day most of individuals are currently utilizing cell phones to look for data on the web. So your site ought to be streamlined for cell phones and simple to explore so clients on any gadget can discover what they require rapidly and effortlessly.

A website which is mobile friendly is more likely to reach a better rank in Google. Google launched some search algorithms. Algorithms are computer programs that look for clues to give you back exactly what you want.” (Google InsideSearch “Algorithms”). The algorithm was aimed to give an improvement to mobile-friendly pages in Google’s mobile search results. This change will affect mobile searches in all languages worldwide and will have an important influence in search results. Thus, users will find it easier to get appropriate, high quality search results that are adjusted for their devices.

Google algorithm’s update:

Panda

The official name of this algorithm is Panda which is published on February 24, 2011. The updated developed to decrease the occurrence of low-quality, thin content in the search results, and to return unique, compelling content in the search result.

Penguin

Penguin lunched on April 24,2012 which was created for targeting link spam and manipulative link building practices and the objective was to down-rank sites whose links it deems manipulative. Since late 2016, Penguin has been part of Google’s core algorithm; unlike Panda, it works in real time.

Hummingbird

Hummingbird algorithm lunched on August 22, 2013. It helps Google better interpret search queries and deliver results that match searcher intent.

Pigeon

Pigeon algorithm lunched on July 24, 2014 (US) and December 22, 2014 (UK, Canada, Australia). One of Google’s biggest-impact algorithm updates was implemented for the purpose of local search results, and local businesses normally saw the effects of the update in their website’s analytics data.

Mobile

On April 21, 2015, Google lunched mobile-friendly update that guarantees mobile-friendly pages’ rank at the top of mobile search, while pages not enhanced for mobile are filtered out from the SERPs.

RankBrain

On October 26, 2015 google lunched RankBrain algorithm which is part of Google’s Hummingbird algorithm. It is used to sort live search results to help give users a best fit to their search query.

Possum

The Possum update lunched on September 1, 2016 ensured that local results vary more depending on the searcher’s location: the closer you are to a business’s address, the more likely you are to see it among local results. Possum also resulted in greater variety among results ranking for very similar queries, like “dentist denver” and “dentist denver co.” Interestingly, Possum also gave a boost to businesses located outside the physical city area.

Fred

Fred lunched on March 8, 2017. Which is the latest of Google’s updates, Fred aims websites that interrupt Google’s webmaster guidelines.

  1. Creating Backlinks: Backlinks creates when an external website links to yours. Many people goes into link acquisition before they’ve creating a strong foundation of their website. A well-optimized website makes your link building more effective. Link building strategy works for some aims like first emerged as a means of increasing your ranks and visibility in search engines results. Google takes two main things into account when dragging in pages for its search engine results pages (SERPs); the significance of a page to the query, and the authority of that page. It measures authority based on the types of sites linking to that page, as well as to the entire domain, so at the end, the more links that is provided in the website, the higher your pages are going to rank.
  1. Keywords in Page Content– while entering keywords to the search engine, google will search for these keywords and if your website has these key words in the text and titles of the pages, you will rank better for those keywords on googles search result. Write your content for humans, but do keep Google in mind. Don’t use too many keywords. When in hesitation, keep it natural sounding. If you’re going to accomplish the goal of getting to the top of Google, that goal wants to be within your reach in the first place. Therefore, you need to pick the right keywords.
    To find the best keyword for your business you have to understand exactly how keywords work, and how they will make back their money from local search engine optimization and pay per click campaigns. One of the most fundamental steps when starting your search engine optimization campaign, is finding targeted keywords that prospects will use when finding your local business online. In fact, if you were to add up all search engine traffic that comes from the most popular keywords, it would not even come close to the amount of traffic that comes from searches using those more unique queries. This is called the theory of the long-tail. So long-tail keywords are so effective because they target people who are looking to perform a specific action, like buy something, or looking for a specific piece of information, like a how-to or a service that can solve their problem. By choosing to optimize with long-tail keywords, you will find it easier to rank on the search engines, drive qualified traffic, and turn that traffic into leads and customers. So long tail keywords are gold. As the below chart shows that The page that sits in the first position for a search query gets 32.5% of all the clicks for that search. By Anything below 4th position and you’re below 10%. Which means that the page in first position will get five times more clicks as the one in 5th position. That means going after keywords with less competition can make up for a keyword having less overall search queries. That’s because you’re more likely to get more clicks from less competitive terms.

Search Result Position

Domain & URL

  1. Authority of Domain Name – The more you’ve claimed the domain, the better. The more pages of value content you have on your domain name, the better. Additionally, incorporate watchwords in your area name in the event that you can (despite the fact that Google says this does not specifically affect your rankings, it could help impact a client to tap on your site versus a competitor’s).
  2. Secure Pages – Your site pages should load by https so they are secure. Google, and ordinary people, as to see secure pages, regardless of whether you’re not preparing charge cards or acquiring individual data. In their Chrome program, Google is presently marking all pages that heap with a SSL as Not Secure. Try not to be one of these devious sites…get a SSL introduced by your web facilitating organization with the goal that every one of your page’s stack safely.
  3. URL Structure – If your page URL’s are human readable, that’s a good thing.

References:

  • Rigotti, B. (2017). How to Get Your Website on the First Page of Google – Step by Step Guide. [online] Cristers Media. Available at: https://cristersmedia.com/how-do-i-get-my-website-on-the-first-page-of-google/ [Accessed 5 Nov. 2018].
  • Berman R, Katona Z. The Role of Search Engine Optimization in Search Marketing. SSRN Electronic Journal. 2011. doi:10.2139/ssrn.1745644
  • Shreves R. Joomla! Search Engine Optimization. Birmingham: Packt Pub; 2012.
  • Google Mobile Friendly Algorithm Coming April 21st, 2015. TheeDesign. https://www.theedesign.com/blog/2015/google-mobile-friendly-algorithm-coming-april-21st-2015. Published 2018. Accessed November 8, 2018.
  • Search Engine Optimization (SEO) Starter Guide – Search Console Help. Support.google.com. https://support.google.com/webmasters/answer/7451184?hl=en. Published 2018. Accessed November 8, 2018.
  • Neely P. Why Long Tail Keywords Are SEO Gold – GetResponse Blog. GetResponse Blog – Online Marketing Tips. https://blog.getresponse.com/long-tail-keywords-seo-gold.html. Published 2018. Accessed November 8, 2018.
  • Inside Search. Fighting Spam. [Weblog] Available from: http://www.google.com/insidesearch/howsearchworks/fighting-spam.html (Accessed November 13, 2018)
GPS Tracking Business in Kurdistan Region, Iraq
03 Nov

GPS Tracking Business in Kurdistan Region, Iraq

By: Vareen Azad, Date: 01/11/2018

Tracking vehicles and tools with a GPS device gives fleet managers the chance to develop and improve their business while managing their drivers in the field. The development of GPS was in February 1978 by the United States government, though the history of its invention goes all the way back to the 1940s. the reason of inventing GPS was for military use, GPS tracking is now widely used for things like personal navigation and tracking, as well as for more complex commercial uses like mobile workforce management, asset tracking, and fleet management.

According to VC News Network 2018, The global positioning system (GPS) devices market is estimated to have a stable growth due to the approval of innovative technology across various sectors. The market is expected an assessment of $2.53 billion by 2023, at 11.9 % CAGR between 2017 and 2023 (forecast period).

GPS Tracking Device Market forecast 2016-2023

GPS Tracking Device Market forecast 2016-2023

In Kurdistan, GPS system is growing rapidly. Developers in Kurdistan specially in Erbil tried to improve the development of GPS as a function to allow companies who rely on transportation in their business to remove or minimize the risks associated with vehicle investment, improving efficiency, productivity and reducing their overall transportation and staff costs, providing 100% agreement with government legislation.

There are some few companies in Erbil that provide GPS service. Standing Tech company which is one of the leader in this business that can provide dedicated server for GPS Tracking Software so that assets of the companies will be separated from others for security reasons. Standing tech also implemented 1000 GPS tracking devices in different types of vehicles for different types of business including NGO, Food Distribution, Logistics, etc.

Companies in Iraq and Kurdistan Region mostly using GPS Tracking for Fleet management to track their vehicles and for managing drivers, this helps them to improve driver performance and prevent over-speed. Standing Tech company provides GPS service to benefit customers in many ways like:

Reducing Costs with GPS Tracking

saving businesses money is one of GPS tracking’s most powerful benefits. GPS tracking system can help fleet managers understand important savings across the board, including bargain fuel use, more precise payroll and reduce overtime by:

  • Updating dispatch by quickly locating the vehicle Limiting the personal works by the driver of company vehicles.
  • fuel cost reduction by up to 20% by refining dispatch and routing.

Opportunity identification

GPS tracking devices gives you the chance to identify opportunities to negotiate more savings for your business. You can reduce the operating cost by tracking the provided data that has been delivered by the GPS tracking devices without compromising your fleet’s capability to deliver excellent service. While tracking your vehicles by GPS tracking devices, you can feel assured that you’re making right decisions using dependable data and start focusing on earning new business.

Increasing Revenue

GPS tracking can increase your productivity by 10-20%. When it takes less time to reach a service call, businesses are able to answer more calls every day. And when a business provides fast, quality service, they can depend on more customer referrals that means more demand will be on the project. Also GPS tracking will reduce vehicle downtime and help to prevent costly maintenance, which will retain your drivers working, leading to more revenue for your business.

Reinforce Customer Satisfaction

Customers perceptive is very important in any part of any given business transaction on your operation, from order entry to delivery, communication and timing. Director gives you visibility at every level of the process to help prevent delays or errors to ensure a promising impression and repeat business and that’s by directly respond to customer requests with a precise location of drivers and vehicles and helping in guaranteeing productivity with visions into a driver’s progress on their trip and communication with drivers in real-time with two-way messaging

Having control on the drivers and vehicles

Usually, when drivers start their job, fleet owners had no idea what went on outside their office. And they don’t have the ability to locate the employee location at any given time or could managers ensure that employees only used vehicles for official uses.

Without the management guidance to employees, many employees are not as productive as they should be because unofficial side trips during working hours and unsuitable routing to job sites contribute to nonproductive time on the job.

 Security and real time reports

During the last 4 years, Iraqi people faced a lot of wars and insecurity as having a safe system will let people feel safe by real-time tracking that keeps you aware of your vehicle locations and status information, and historical tracking lets you view a complete history of all tracking sessions documented over time.

Compatible with mobile & screen devices

devices

Because the technology is developing day after day in Iraq and people are using Smartphone and tablets are virally in use these days. Standing Tech company provides GPS system that has amazing features which is compatible mobile phones, tablets, desktop and is as easy to use like other applications on a mobile phone.

How GPS works in Iraq and Kurdistan?

The main functionality of a GPS tracking system derives from the use of the Global Navigation Satellite System (GNSS) network. This network of satellites produces microwave signals which will be send to GPS devices. These devices can be found in vehicles or smartphones themselves for example. The information that is send from the vehicle and this information are location, route, speed and direction.

In respects to vehicle GPS tracking, or vehicle communication technology, these are the four parts of GPS routing:

How GPS Tracking Working

Vehicle tracking system is becoming important in large cities in Kurdistan and it is more secured than other systems and it can be control easily.

The vehicle can be turned off by only with a simple SMS but the use and development of GPS tracing in Kurdistan is slow due to some points like: the continues problems in political, social, and economic upheavals through 2014, including civil war and the propagation of terrorist attacks which lead to economic crises and raise in cost of assets.

Also while vehicles are moving across countries in Iraq specially Kurdistan, the technical struggles might arise when the line of sight is blocked by trees, not supporting signals or other forms of obstacles. This will lead to the blockage of the reception of these signals so the accuracy problems it’s probably because your location and operator will change and the antenna will have difficulty in picking up or maintaining satellite signal.

The ‘Canyon Effect’ refers to the technical issue which results when tall buildings block the reception of GPS signal. The time and position are calculated according to the time required for the reception of the signal. The transmission of the signal happens at a specific rate. The detectors in GPS units work with accuracy only up to a time-span of 10 nanoseconds. Put in terms of distance, this is about 3 meters. This is the maximum measure of accuracy offered by a standard GPS unit.

Another vital issue is the deviation between and the GPS receiver clock timing and the satellite timing which brings synchronicity to the worldwide GPS system. This causes the time to divert away from the real time. The usage of a highly precise atomic clock can cause the GPS units to become uneconomic. The solution is using Global Positioning Satellites to triangulate the position of the GPS tracking device and determine its exact location.

The difference between domestic and international tracking is not the tracking itself, which involves satellites, but the reporting, which utilizes cellular signals even having need special SIM Cards that the price is not cheap and it works by getting the tracker’s location by just texting the tracker’s sim card phone number from your cellphone number. For example, ping the GPS tracker the GPS tracker will reply to you after few seconds with the google map URL link to you by text, and you can click the link and get the location on the google map. In the development path of technology, nowadays in Kurdistan, many cellular phones have integrated GPS receivers and your smartphone is something that you most likely have on hand at all times. This means it is always available when you need it and you do not have to think about other options that’s why smartphone is a good, reliable option for routing your way through the city by foot or car.

There is also a variety of reliable apps available that are precisely designed for smartphone GPS tracking and for improving smartphone GPS accuracy. Using your smartphone and available smartphone apps is significantly cheaper than buying a new handheld GPS for Iraqi people.

References:

  • “TRACKING SYSTEM USING GSM, GPS & ARM7” by ASHUTOSH UPADHAYA ,SAMIR BOTHRA, RASHMI SINGH, SHIVANSHU GUPTA
  • NewsNetwork, V. (2018). Global Positioning System (GPS) Market 2018 Application, Technology, Leading Players, Insights, Analysis, Opportunities, Growth Factors, Segmentation by Forecast to 2023 – Reuters. [online] Reuters.com. Available at: https://www.reuters.com/brandfeatures/venture-capital/article?id=60184 [Accessed 24 Oct. 2018].
  • Amol Dhumal, Amol Naikoji, Yutika Patwa, Manali Shilimkar, Prof. M. K.Nighot, ”Vehicle Tracking System using GPS and Android OS”, april 2015
  • Kamel, M. (2015). Real-Time GPS/GPRS Based Vehicle Tracking System. International Journal Of Engineering And Computer Science.
Web Development Trends in Iraq
28 Oct

Web Development Trends in Iraq

By: Vareen Azad, Date: 27/10/2018

It’s not surprise that the web industry level been raising to higher level since 2008. From its ability to produce to its potential to sell, every aspect of the online platform that has adapted to the changing consumer demand. Take any website for example, from its content, layout, development and design, everything has been given a new meaning and purpose since before, website was used only to display text oriented content with just a couple of pictures hidden at the top or at the bottom.

The trends in the Web Designing in Iraq are never calm at all. They are getting in advance. All the new features in the design are used and enhance the website visibility. The trends that come with the time are having their own functionality and deal with all the scenarios effectively. The trends are introduced for the ease of the users so that they can revisit the site and explore something good and appealing.

During web designing, designers are getting so much effectual and efficient that they watch the position of the website of the business in the industry before redesigning. This is because they want to show their clients and want them to get familiar with the digital presence and its significance in their business. The latest trends in the design of the web that has been implement in the design are more likely commercial design to make it more trendy and famous among the audience like advertising and online shopping websites that has a big trend nowadays. For this, standing tech company played a big role in developing web trends by always providing flexible plan to customer that goes into several steps as shown in the below:

Web Development Plan

In order to stay relevant on the web, Standing Tech Company stay updated beyond what is hot today and look into tomorrow. 2017 & 2018 was an eventful year for the face of web with a variety of new JavaScript frameworks. The focused points and trends among developers specially in 2018 are:

Mobile Friendly

With the development of e commerce, developers tried to make websites more mobile friendly. It redefines suitability and user experience to whole new level when you are able to browse and purchase products on a smaller screen device without compromising any functionality of the original website.

Multi languages

According to the Common Sense Advisory, 75% of consumers worldwide prefer to buy from websites in their own language. Even if they speak some English, or their mastery of the English language is good, trust is much higher when purchasing in their native tongue. That’s why most of the Iraqi websites has Arabic and Kurdish languages beside English language and there are some differences between English websites with Arabic and Kurdish languages. Since Arabic & Kurdish are one of the most difficult languages to design for we because it reads from right-to-left (RTL). The right-to-left aspect is more complex because the entire web page needs to be flipped horizontally.
It is still relatively direct to build a single language site. But designing multilingual sites that include Arabic & Kurdish will require cautious planning to guarantee the design does not have any conflicts when switching from LTR to RTL, or vice-versa and here is when Standing company plays a big role.

Upwardly Responsive

Yes, it’s quite everywhere in web designing articles, blogs and forums how much responsive web design means to the 21st century website. According to Statista portal, number of smartphone user in Iraq in 2017 was 33.34 million and its growing ever since. With the growing number of people using smart phones and tablets, the need for mobile compatible web designs are higher.

Dynamic Search

websites have hundreds, possibly even thousands of keyword types and variations, with details, names and availability of these varying from day to day. Keeping on top of this would be difficult, maybe impossible, through traditional keywords. Dynamic Search efficiently removes this requirement and automatically sets customer’s targeting criteria based on what it identifies on site.

High Resolution Images

When it comes to images you need to be as much exposure as possible, because a good looking image is the USP (unique selling point) of a product. Without the HD quality and different angles, your product and your commercial website cannot compete. That’s why these points have been developed. Most customers in Iraq believe in the power of visual conviction and tend to add images to describe product more than text itself.
Without learning the latest trends of a certain region developers cannot succeed. With the help of these latest web designing trends of Iraq developers can not only learn about the customer preferences, but also the leading marketing techniques the top ranking websites are use. Remember, good marketing decisions are based on knowledge, not numbers.

References:

  • software, t. (2018). Iraq mobile cellular subscriptions 2002-2017 | Statistic. [online] Statista. Available at: https://www.statista.com/statistics/498374/number-of-mobile-cellular-subscriptions-in-iraq/ [Accessed 27 Sep. 2018].
  • Advisory, C. (2014). Survey of 3,000 Online Shoppers Across 10 Countries Finds that 60% Rarely or Never Buy from English-only Websites. [online] commonsenseadvisory. Available at: https://www.commonsenseadvisory.com/default.aspx?Contenttype=ArticleDet&tabID=64&moduleId=392&Aid=21500&PR=PR [Accessed 27 Oct. 2018].
  • Tech, S. (2014). Standing Tech Company For Information Technology. [online] Standingtech.com. Available at: https://standingtech.com/ [Accessed 27 Oct. 2018].
  • Miller, B. (2016). Above the fold, revised edition. [Place of publication not identified]: HOW Books.
  • Souders, S. (2007). High performance web sites. Farnham: O’Reilly.
17 Dec

PHP Rounding Iraqi Dinars

Rounding Iraqi Dinars needs extra effort because of the nature of IQD Bills. Currently, the minimum usable Bill is: 250 IQD.

Bills of Iraqi Dinars

  • 250 IQD
  • 500 IQD
  • 1,000 IQD
  • 5,000 IQD
  • 10,000 IQD
  • 25,000 IQD
  • 50,000 IQD
  • 100,000 IQD (In the future).

The Dinar also divided into (1000 Fils) but its not usable because of unavailability of smaller bills. In Addition, 1 Dinar is also not available, it starts from 250.

Rounding Issue

When buying items in Supermarket or any shop, the total amount might be number that not ends with (250, 500, and 750), at this case, customers can’t pay that amount because the buyer can’t provide the change (Difference), thus, rounding IRAQI Dinars in POS (Point Of Sale) Systems or Any accounting Systems is required to round the total to nearest (0, 250, 500, 750, or 1000).

PHP Example


function RoundIQD($number){
if(!isset(
$number)){
return 
false;
}
//round
$number = (int) round((float) $number);
if(
$number 1000){
if(
$number == 0) return 0;
if(
$number && $number <= 250) return 250;
if(
$number 250 && $number <= 500) return 500;
if(
$number 500 && $number <= 750) return 750;
if(
$number 750 && $number <= 1000) return 1000;
}
elseif(
$number 1000){
//convert integer to number
// you can also do "$number"
$nu = (string)$number;
//get last three digits of the number
$last3digit intval(substr($nu, -3));
//number - last three digits
//for example: 123,650
//$last3digit = 650
//$numberwithout3digit = 123,650 - 650 = 123000
$numberwithout3digit intval($number $last3digit);
//check last three digits
$rounded_last3digit RoundIQD($last3digit);
$number $numberwithout3digit $rounded_last3digit;
return 
$number;
}
else if(
$number == 1000) return 1000;
else return 
$number;
}


Kurdish Flag
17 Dec

Kurdish Flag

This page dedicated for Kurdish Flag Designs, Standing Tech Company created standard Kurdish Flag according to (Dimension Standards of Kurdish Flag).

Kurdish Flag Dimensions

The width of the Kurdish Flag is (4.5 Units), and the Height is (3.0 Units).

Diameter of the Kurdish Flag star is (1.5 Units), Number of legs are (21), and Diameter of the inner circle of the star is 0.75 Unit.

The Kurdish Flag divided by 3 rectangles (Red, White, and Green), each rectangle is (Width: 4.5 Units x 1.0 Unit) that sorted from top respectively, so that they fill the total height of (3.0 Units).

Kurdish Flag Dimension

Kurdish Flag Dimension

Kurdish Flag Colors

Star: Gold      #FFD700
Top Rectangle: Red      #FF0000
Middle Rectangle: White      #FFFFFF
Bottom Rectangle:  Green      #008000

Images

Standard Kurdish flag

Standard Kurdish flag

Standard Kurdish flag

PSD

Please Contact Us for Kurdish Flag PSD File!

29 Feb

List of Common Categories (MySQL table, Excel, CSV, PHP, JSON)

The following file contains same content (List of common categories) that are structured to departments. You can download any type that you need for your application.

  1. MySQL Table: category_mysql_table
  2. Excel and CSV: category_csv_xlsx
  3. PHP Array: category_PHP_array
  4. JSON: category_json
  5. Raw Text with PHP file for processing: category_PHP_TXT

If you need help to import big data to MySQL table, or, if you want to convert unstructured data to structured, please contact us to provide you free help!

15 Jan

Marketing Plan For Web-Based ERP Software

PRINCIPLES OF MARKETING

Sample Marketing Plan For Web-Based ERP Software

By STANDING Tech Research Team / 2015

For Education Purposes Only

Table of Contents

1.0 Introduction.

1.1 Goals and Objectives.

1.1.1 Company Goals and Objectives.

1.1.2 Marketing Goals and Objectives.

2.0 Situation Analysis.

2.1 Market Description.

2.1.1 Segment 1: Open Source ERP for developers.

2.1.2 Segment 2: Simple ERP for small companies.

2.1.3 Segment 3: Full future ERP for medium companies.

2.2 Competitive review..

2.3 Distribution.

3.0 Strengths, Weaknesses, Opportunities, and Threat Analysis.

3.1 Strengths.

3.2 Weaknesses.

3.3 Opportunities.

3.4 Threats.

4.0 Objectives and Issues.

4.1 First-year objectives.

4.2 Second-year objectives.

4.3 Issues.

5.0 Product Strategy.

5.1 Positioning.

5.2 Product strategy.

5.3 Pricing strategy.

6.0 Marketing Strategy.

6.1 Marketing Communications.

6.1.1 Communication Objectives.

6.1.2 Communication channels.

6.2 Advertising.

6.3 Promotions.

7.0 Distribution Strategies.

7.1 Distribution Objectives.

7.2 Channel Design.

7.3 Direct Distribution.

7.3.1 Website.

7.3.2 Formal Channels.

7.4 Indirect Distribution.

7.4.1 Retailers.

7.4.2 Other individuals (Agents).

7.5 Other direct distribution.

List of Tables

Table (1) Business Factors with their affects and probabilities. 11

Table (2) Positioning.

Table (3) General Prices for the product

1.0 Introduction

Standing Tech. Company is software Development Company known with its highly customizable Web-based applications in major fields of business. Web-based ERP software is first product in that designed for (right to left) language specially and supporting UTF-8 data natively.

Web-Based ERP Software is modern, simplified, fully customizable Enterprise Resource Planning software that can be implemented in small and medium organizations. Web-based ERP is cost effective model of ERP that not require any client software to work, this capability enables Web-based ERP to run on all browsers in all operations systems.

This product gives a competitive advantage over other providers that not providing customizable web applications and not providing help and support services in customers’ language, this opportunity will increase revenues via some lines that will increase the profit and STANDING TECH. population.

1.1 Goals and Objectives

1.1.1 Company Goals and Objectives

Standing Tech. Company opening new investment projects by providing (Left to right) software with specialized GUI interface in parallel to its international software products. For this reason, Web-based ERP can be positioned as the first software in the market that even personal inexperienced users can use it.

– Opening new investment projects to increase revenues by 30%.

– Increasing sales for Hosting and Domain that came with Web-Based applications.

– Maximizing its population in the market via some free online applications so that increasing in commercial licenses expected by 10%.

1.1.2 Marketing Goals and Objectives

· Offering Different Versions of Web-Based ERP: providing custom versions of ERP according to customers’ requirements so that the strategy will focus on dynamic price to cover more customers.

· Offering Wed design: because Web-based ERP increasing customers, new opportunities will be available for Web design and hosting services.

· Offering IT Technical services: Offering IT consultancy for those companies that require outsource IT support.

· Offering Free Support and training: Offering free support for Web-based ERP will attract customers to select this product, because most international software company doesn’t have office in this region, so that by considering this GAP in current market, this product can be selected as the first (free support in customer’s language) in the market.

14 Jan

Click-only business in the highly competitive sector of the market

Click-only or pure-click business can be described as new company that conducting business digitally via Internet (online) by using e-commerce system without physical existence as firm (Philip Kotler and Kevin Keller, 2008 p.434) while click-and-mortar or click-and-brick business can be described as company that added new channel for marketing by using e-commerce or nay other business software. (Wikipedia, the free encyclopedia, n.d) and (Philip Kotler and Kevin Keller, 2008 p.434) from these definitions, click-only business is a company that lunched a website for all business activity by using e-Marketing, e-Purchase, and e-commerce; or any combinations of e-business modules that fits to the business objectives.

Click-only business uses a website as first step, starting from domain registration (choosing simple and beautiful word for the domain and them .com prefix that often used), usually website name is the brand name that reflects also in the domain name. The second step is good hosting service that provides reliable futures for long-run to process e-business modules with good performance. The third step is security system that includes (SSL certificate: for encrypting data between client and server, and using secure e-business platform on secure server). The remaining part that plays a big a role in click-only business is the Website (that integrated with the e-business), starting from basic things: website language, design and layout, and contents that accomplish business goals and objectives, for example: Community and communication sections (discussion board, feedback, simple voting and reviewing system, etc). All those points as whole will provide easy navigation through the website that helps visitors to easily find, compare, and buy products.

Highly-competitive Environment

Current online market (market-space) is highly competitive by its nature because of existing more International companies that distribute their products online directly or by using third-part companies like (Amazon.com, Ebay.com, Yahoo.com, or directly through Company’s’ websites). Considering this challenge, another issues also facing online business, for example: competitor can easily take business secrets and methods so that brand identity is difficult to establish and maintain, and building trust and ensuring security and privacy have proven most challenging (Sirkka L. Jarvenpaa and Emerson H. Tiller, n.d., p.1).

For click-only business in highly competitive sectors of the market, it require a good strategy for building trust within visitors to became customers, in regard to other factors that mentioned above, visitors must trust the website before buying any product, because later, buying process require visitors to enter their information like (Name, age, address, and Credit-card details, etc) that require a trust for competing the purchase, there are several factors that attracts visitors to trust website: Valid contact information including (physical address, land-line, e-mail) also using secure system for processing online transactions like (SSL and trusted Gate-way for shopping cart) that provides safety behavior against theft, hacking and any online issues.

In conclusion, click-only business is not just putting materials on website, products that offered online must exist also in offline inventory, and the company also requires building brand equity offline for building trust within customers. Finally, click and mortar is the effective than click-only, because integrating traditional business with e-commerce provides more benefit like: “potential cost savings, gains due to enhanced differentiation, improved trust, and potential extensions into new markets” (Charles Steinfield, 2002).

References:

  • Sirkka L. Jarvenpaa and Emerson H. Tiller (n.d.) PROTECTING INTERNET BUSINESS METHODS: AMAZON.COM AND THE 1-CLICK CHECKOUT [Online]. Available From: http://btl.mccombs.utexas.edu/IBM%20Course%20modules/bizmethpatents1.pdf (Accessed: 17 December 2011)
  • Charles Steinfield (2002) Understanding Click and Mortar E-Commerce Approaches: A Conceptual Framework and Research Agenda [Online]. Available From: http://jiad.org/article19 (Accessed: 17 December 2011)
  • Wikipedia, the free encyclopedia (2002) Bricks and clicks [Online]. Available From: http://en.wikipedia.org/wiki/Bricks_and_clicks (Accessed: 17 December 2011)
  • Philip Kotler and Kevin Keller (2008) ‘Marketing Management’, 13th Edition, Pearson Prentice Hall, ISBN-10: 0136009980
14 Jan

Narrowcasting, Nontraditional advertising, and Innovative media technologies

Narrowcasting

“Narrowcasting refers to broadcasting to a very narrow range of audience” (Franck Legendre et al., 2008, p.1) from this definition, it’s a communication for limited audience that interested to receive information from a specific source, it includes all media that can be restricted for limited subscribers, by other words, narrowcasting media not broadcasting to public, a special subscription or registration method must be completed before accessing to the source media. Simple example can be a website, when broadcasting some contents to all visitors while restricting some contents only for registered users that interested to view that content. Other popular examples are Cable TV, Channel Decoders, Mailing List, or any other media that only some audience can access them.

Subscribed audience of Narrowcasting media can also be identified as target market for advertisement, it can be considered also as effective way because audiences that subscribed to that media are interested to receive information from that source; the media might also be created for a specific people that became as an audiences for that source, thus, if the audiences found as target customers for a specific product/service, narrowcasting source will be effective for disseminating advertisement messages.

Nontraditional advertising

Any advertisement that not used by traditional methods like (TV, Radio, Website, Newspapers, Brochure, Trade shows, etc) can be categorized as nontraditional advertising, simple examples are some arts that attract viewers on the street; behind that attractive point, a company puts name, logo, or any things that shows the brand of that company, in my country, the first non-traditional advertising showed via some known actors that presented an attractive scenario on the street; suddenly, without any expectation of people around them. Another example is complex paint art, created by some professional that the content only identified 20 meters away, and also a message typed: “Check your eyes in ABC Company”.

Some examples that provided by “www.gogorillamedia.com” are: “Stickering, Placemat Advertising, Mural Advertising, Peephole Advertising, Coffee Cup Advertising, Chinese Restaurant Advertising, Youth Marketing, Outside the Box Advertising” that each category consists of more than one scenario for targeting specific target.

Advertisements via non-traditional ways can be designed very attractive so that viewers might not willing to ignore it, and also, it gives a freedom that viewer can ignore it not like some TV ads that takes 10 minutes between each 30 minutes, it’s also cheaper that all other methods relatively.

Innovative media technologies are mostly used as light-banners, posters, or any other technologies that not common, generally, innovative methods are using visual affects to attract viewers, one example that used in Japan, uses very attractive water display.

Innovative media technologies can also be used as non-traditional advertisement also as some examples provided by advense.com by creating special project by using innovative technologies.

References:

  • Franck Legendre, Vincent Lenders, Martin May, and Gunnar Karlsson (2008) Narrowcasting: An Empirical Performance Evaluation Study [Online]. Available From: http://www.lenders.ch/publications/conferences/chants08.pdf (Accessed: 10 December 2011)
  • GoGorilla (n.d.) Guerilla Marketing [Online]. Available From: http://www.gogorillamedia.com (Accessed: 10 December 2011)
  • ADVENSE (n.d.) Any sufficiently advanced technology is indistinguishable from magic. [Online]. Available From: http://www.advense.com/newmedia/el-lighting-clothes-accessories.html (Accessed: 10 December 2011)