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Author Archives: standingtech

14 Jan

Consumerism and Environmentalism

Consumerism According to Kotler (2008) Consumerism is increasing power of buyers in relation to sellers via organized movement of people and governmental agencies. While Verdant (2011) describing consumerism as: “Consumerism is a pattern of behavior that helps to destroy our environment, personal financial health, the common good of individuals and human institutions.” The critics of […]

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14 Jan

Making money from free

How can companies offering “free” products (e.g., Linux, Netscape) make money from these products? How can other companies compete with these fast-rising standard products? Free products Offering free products is type of promotion that motivates buyers to continue in future with that company that provided free products; there are some facts behind this opportunity: Free […]

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14 Jan

Impacts of cultural environment on marketing of: clothing, software, music recording

Cultural environment is a result of individuals’ behaviors in the society; every place can be identified by their unique culture and some unique behaviors of their individuals. Culture is complex public figure of society that includes most general and some specific behaviors, its environment will influence on everything, for instance, cultural environment will affect of […]

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The five different marketing management concepts (orientations)
14 Jan

The five different marketing management concepts (orientations)

1. Product Concept This concept is based on product of which the organization creating good quality products and considering that each product chosen by consumers, so that, orientation of marketing is more focusing on operation management for improving products without considering consumers’ satisfaction. This concept usually not based on actual demand of consumers for providing […]

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Importance of having a software test coupled with real users’ views
14 Jan

Importance of having a software test coupled with real users’ views

The importance of having a software test coupled with real users’ views of the product at the end of the development effort, even if it is the test of a prototype and not the fully developed software. Usually products will be designed for specific requirements or needs, or for general purposes. Products that designed for […]

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What is GPS Tracking System?
07 Jan

What is GPS Tracking System?

GPS Tracking System GPS Tracking system is a set of technologies that used for tracking an object such as person, vehicle, or any asset. Usually its used for tracking and recording information about location, direction and speed of the object. System Technologies for GPS Tracking GPS Device: This is an electronic device that consists of GSM […]

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