Consumerism According to Kotler (2008) Consumerism is increasing power of buyers in relation to sellers via organized movement of people and governmental agencies. While Verdant (2011) […]
How can companies offering “free” products (e.g., Linux, Netscape) make money from these products? How can other companies compete with these fast-rising standard products? Free products […]
Need, want and demand are key success factors of marketing, because the main concept of marketing is to provide (need, want) according to demand. NEED Need […]
Cultural environment is a result of individuals’ behaviors in the society; every place can be identified by their unique culture and some unique behaviors of their […]
1. Product Concept This concept is based on product of which the organization creating good quality products and considering that each product chosen by consumers, so […]