14-January-2016Published by standingtech on 14-January-2016Categories Marketing Marketing Concepts Marketing Strategy MarketplaceNarrowcasting, Nontraditional advertising, and Innovative media technologiesNarrowcasting “Narrowcasting refers to broadcasting to a very narrow range of audience” (Franck Legendre et al., 2008, p.1) from this definition, it’s a communication for limited […]