“Brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association, 2011) the same definition is also valid for describing trade-mark as stated by same author: trade-mark is legal term of brand. Usually, every company must register and […]
read more »Segmentation is the way that large markets can be divided to smaller segments Kotler & Armstrong (2008, p. 185) so that each segments became a target market for offering a customized product that can be identified by customers according to their needs and wants, for example: dividing the market according to ages of customers require […]
read more »Competition is the usual behavior that occurs between two or more parties, in business, competition is the way that such company provides better value to its products so that it became more popular than other companies. Customers usually choosing best products in the market, in regard to customer satisfaction, “the business unit should set up […]
read more »Consumerism According to Kotler (2008) Consumerism is increasing power of buyers in relation to sellers via organized movement of people and governmental agencies. While Verdant (2011) describing consumerism as: “Consumerism is a pattern of behavior that helps to destroy our environment, personal financial health, the common good of individuals and human institutions.” The critics of […]
read more »How can companies offering “free” products (e.g., Linux, Netscape) make money from these products? How can other companies compete with these fast-rising standard products? Free products Offering free products is type of promotion that motivates buyers to continue in future with that company that provided free products; there are some facts behind this opportunity: Free […]
read more »Need, want and demand are key success factors of marketing, because the main concept of marketing is to provide (need, want) according to demand. NEED Need is a term that used for describing those requirements that exist naturally, for example: we need foods, water, safety, clothing, home, etc. Needs can be classified to different categories: […]
read more »Cultural environment is a result of individuals’ behaviors in the society; every place can be identified by their unique culture and some unique behaviors of their individuals. Culture is complex public figure of society that includes most general and some specific behaviors, its environment will influence on everything, for instance, cultural environment will affect of […]
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1. Product Concept This concept is based on product of which the organization creating good quality products and considering that each product chosen by consumers, so that, orientation of marketing is more focusing on operation management for improving products without considering consumers’ satisfaction. This concept usually not based on actual demand of consumers for providing […]
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The importance of having a software test coupled with real users’ views of the product at the end of the development effort, even if it is the test of a prototype and not the fully developed software. Usually products will be designed for specific requirements or needs, or for general purposes. Products that designed for […]
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Information sharing and knowledge exchange are two effective factors for development process, we can see impacts of them in current state of the world that many impossible things created, and hopefully, this beautiful channel will be continued for next decades also. We can simply conclude that learning from others is something that no one can […]
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