Impact of Digital Transformation in Automotive Industry
Digital technology has taken the world by a storm. No matter from which industry you belong, the use of technology is on a whole new level. From being a mere innovation to becoming part and parcel of every manufacturing plant, digital technology has transformed the look of doing things.
The technological advancements have brought about new ways of doing the things, be it automotive manufacturing, marketing, or the vehicles themself. Every automotive manufacturer has agreed on the notion that digital technology has transformed the automotive industry. Even a small or a leading Dealer Alternative BMW Workshop in Musaffah, Abu Dhabi is the core stakeholder for any major automation. They are trying to comply with these advancements and shift their traditional ways of manufacturing and have even adopted the new technology to some extent. This transformation does not only help the automotive industry equip the necessary technology, but also helps the manufacturers stay relevant. It is shaping the future of the automotive industry.
Improved Manufacturing
Huge gains in digital technology have resulted in a complete transformation of automotive manufacturing. Gone are the days when it took weeks to roll out a single vehicle on roads. Digital transformation has resulted in an automated system of manufacturing, starting from the design of a car to the final product, every single step is digitally controlled.
Almost everything is done using the robots except some critical points out of the reach of the AI robots, where the human eye of human still stands valued. The fully automated plants have the ability to detect any malfunctioning or deterioration of the machines being used in advance, hence negating the manufacturing process from a complete shutdown. Use of digital technology in automotive manufacturing has also resulted in extreme precision of quality. Each and every phase of the manufacturing goes through an automated quality check, ensuring there is no flaw in the vehicle, be it the parts or the paint.
Eco Friendly Vehicles
Since the industrial revolution, our environment saw a drastic change, with the over usage of fossil fuel in every industry out there. Automobiles also played their part in damaging the ecosystem, contributing to the global warming. But thanks to the technological transformation, automotive industry is heading in the right direction with the manufacturing of eco friendly vehicles. Electric Vehicles will not only help us protect the mother nature but are also cost effective both for the users and the automotive manufacturers. To date, almost every major automotive manufacturer is offering its EVs and are further looking to improve on the numbers. According to the research conducted by CNN, electric vehicles can out sale the gasoline vehicles by 2040. Which speaks the volume of a revolution digital transformation has brought to automotive industry.
Autonomous Vehicles & Security
The advancements made in digital technology have completely transformed the way of driving a vehicle. With the digital transformation in automotive industry, the manufacturers have now started to introduce highly equipped vehicles capable of driving on their own. The autonomous vehicles have become the new talk of the town all around the globe. With the use of Artificial Intelligence, the vehicles can now drive on their own and assist the drivers where needed. Features like driver assist and cruise control make the driver’s journey a lot easier. Vehicles can now apply the brakes on their own to avoid crashes.
Even though the fully autonomous vehicles are still a work in progress, but the digital transformation has surely changed the perspective of driving; be it a car or a commercial truck. Another great gain in the automotive industry is the connectivity. Thanks to the technology, drivers can now access their vehicles using their mobile phones and perform the tasks like accessing the phone media, receive phone calls and navigate the directions. The future of automotive industry is secure as far as these aspects of the vehicles are concerned.
Digital Commerce
Digital technology has made rounds in every industry of the world and opened new ways of dealing the things. With digital commerce, the automotive industry can now enable greater efficiency, in personalization and cost savings. The digital platforms and new techniques of digital marketing have aided new ways of promoting automobiles. Be it the manufacturers or the repairing services, everyone has headed online for better efficiency of their services. Automotive manufacturers can now reach every corner of the globe, without having the need of a physical store. As a result of going digital for marketing and sales & services, the customers are now just a click away from calling the repair services at their approach or even to buy a new car.
Aside from cutting the costs and providing greater stability, digital transformation has resulted in better inventory management and logistics of the vehicles. Country oriented marketing strategies for new and old car sales have also been improved. This has ultimately led to a boost in the sales and revenue of the automotive industry and has also developed a sense of trust and loyalty between the two sides.
Conclusion
Digital transformation has been beneficial for the automotive industry, and with further adaptations the automotive industry will become an unformidable giant. Innovation in digital technology has enabled the automotive companies to not only enhance their production capabilities, but also produce highly equipped and quality vehicles. Due to the massive gains in digital technology, automotive customers now have a wide range of vehicles to choose from. Advanced features like autonomous vehicles, ABS, Driver Assist, Connectivity and many more are playing a huge role in attracting the new customers to the automotive industry.
Induction of electric vehicles promises a bright future for the automotive industry, be it the manufacturing sector or at the customer’s end. Electric vehicles will ensure our ecosystem is not at the receiving end any more. Moreover, this transformation in the automotive industry can open new ways of marketing their products with more efficacy. The manufacturing companies can now head up for the unexplored markets and this will not only boost the sales and revenue of manufacturers but will also open up new employment opportunities for that country or region. To conclude this all, digital transformation has been nothing less than a blessing for the automotive industry; both financially and qualitative, and it’ll continue to improve on in the future as well.
Author Bio:
Arslan Haider is author of the above blog. He is a Senior SEO Expert at MediaHicon (deals in SEO services). Apart from that, he loves to post blogs with valuable content.