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06 Aug

How to Write the Perfect Website Brief

A website brief is defined as a document that outlines the entire web design process. It’s a guide that’s used by all players in the process: from marketing and sales to designers and testers. This way, it serves as an alignment point for all those experts. It allows them to apply their skills and knowledge, but apply it to a broader perspective of the entire project.

We are presenting you with a step-by-step guide on how to write the perfect website brief. If you check all of these tasks of your list, you are guaranteed to have a direct, clear, and effective website brief all team members will understand and appreciate.

Start from the general and abstract before going to specific and concrete

In the beginning, it is necessary to provide a set of background information in combination with a brief description of the project. Some important aspects that should be covered are the planning, the value proposition, and the benefits of a product.

Along with this, it is important to make a list that includes each of the objectives that the website should meet. Some of these objectives are the description of the product or service itself, an efficient sampling of all products, or a reinforcement of the whole brand. It would even be useful to highlight which are the main obstacles to be overcome.

For this introductory part, it’s smart to use the help of experts. This will make the following sections of the process easier and more straightforward. Try some of these services for the brief introduction:

  • TopEssayWriting – a company specializing in essay writing, but offering all other writing and content creating services as well
  • Fiverr – use this freelancing platform to find cheap professionals to work on your website brief for you
  • TrustMyPaper – find pros who can write the introductory part for your website brief
  • TopTal – cooperate with the top talent in the web development industry during the brief writing process
  • Specifying the target audience

Each of the websites that are in operation today seeks to target a particular audience. Even if you are not aware of this directly, it means they are marketing their content to their audience subtly, or you just happen to be their target audience.

This is an important point since it is necessary to know where to aim. If you take too big of a bite (for example, a global audience of people from 25-35), your website will most likely flop. So, it is really useful to be able to specify and characterize the target audience.

To do this, it is necessary to know what motivates or discourages potential customers. It is also relevant to know how popular the website is within the target audience. On the other hand, it is necessary to plan the objectives to be met by the target audience within the website.

Objectives and goals

Once we make the list of objectives and goals, we will know where we want to go with our website. In this case, we must know exactly what we want to achieve with our site. This is necessary since it is not the same to get a client to call than to get a transaction done through the same website. Just like with the introduction, you can use writing services to clearly define and verbalize your website’s goals.

On the other hand, it might also be necessary to get certain information from customers. In the same way, it is useful to provide customers with certain information so that they can act accordingly.

Analyze the website

When there is a website in operation, it can be useful to highlight the strengths and weaknesses of the website. In this way, we can learn what obstacles need to be overcome to achieve a greater positive outcome.

In this way, it will be possible to make several changes needed to optimize the website. Here we can also include the amount of traffic received and where the visitors come from. Also, another useful analysis is to compare the number of visitors, with the number of potential customers, and finally, with the number of sales made.

Analyze the competition

Competition analysis is always necessary, and in fact, it is a positive aspect of the website itself. In this sense, it is possible to know every single tactic that competitors choose. In this way, we will be able to know the weaknesses and strengths of each of these tactics, as well as their possible results.

Here we can also include what we do not like, and what we like about the competitors and their websites. By doing this, we will be able to detect the tactics or aspects that we could implement on our website. So, here it is necessary to detect even if there is competitive pressure on the subject matter of our business.

Project planning and scheduling

Of course, a series of actions must be taken to implement and optimize the results of our website. However, it is essential to establish a schedule to coordinate each of the next actions. Otherwise, the procedure will be disorganized, and the results will not be as positive.

In turn, here, you should describe each team member, their roles, job titles, and responsibilities. Besides, you should include the exact date of each of the next actions to be taken.

Reflect on the technical aspect of the website development process

One of the most important aspects to take into consideration here is the web hosting that is currently available. If this is the case, then you must detail exactly the hosting package, and of course, the company used.

Also, it may be necessary to analyze the number of languages in which the website should be available. Along with this, it can also be useful to make a certain configuration of permissions in general. This way, users will only have access to certain parts of the website.

E-commerce specifications

Here it is important to decide every detail that must be included for efficient e-commerce. Some aspects are the estimation of the turnover, the variety of products, the need for the back office, etc. Besides, you will need to decide how customers will find the products and to which countries shipping will be available.

Required budget

Finally, you must determine the budget you need to develop each of the actions to be taken. Here, in turn, it is important to include the possible obstacles to be overcome and the expected financial expectations. One recommendation when creating a budget is to establish a range rather than a fixed budget.


The principle you should go by when writing a website brief is clarity. This is simply a document that has to be read and understood by all kinds of people – from creative marketers to analytical programmers.


Kristin Savage is a professional essay writer at ClassyEssay. She is also an academic writing consultant working with Subjecto and other academic writing sites. When students search to pay someone to write my thesis, she is their go-to expert, having worked in the industry for more than 5 years.

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